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Marketing strategy Six-Volume Set, Cadogan, John

Автор: Cadogan, John
Название:  Marketing strategy Six-Volume Set   (Маркетинговая стратегия)
Издательство: Sage Publications
Классификация:
Продажи и маркетинг

ISBN: 1848601174
ISBN-13(EAN): 9781848601178
ISBN: 1-84860-117-4
ISBN-13(EAN): 978-1-84860-117-8
Обложка/Формат: Mixed media product
Страницы: 2456
Вес: 0.797 кг.
Дата издания: 23.04.2009
Серия: Sage library in marketing
Язык: ENG
Иллюстрации: Illustrations
Размер: 234 x 156
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This title imposes an order on the burgeoning marketing strategy literature. It presents core thematic topics, and fresh areas of interest.

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При оформлении заказа до: 11 май 2018
Ориентировочная дата поставки: Начало июня
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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 1589 р.
Наличие на складе: Нет в наличии.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Marketing Strategy : The Thinking Involved

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
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Цена: 8172 р.
Наличие на складе: Поставка под заказ.

Описание: Goes beyond introducing students to marketing strategy concepts and theories by asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

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Marketing Strategy: A Decision-Focused Approach

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
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Цена: 4581 р.
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Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

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Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation

Автор: Nirmalya Kumar
Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation
ISBN: 1591392101 ISBN-13(EAN): 9781591392101
Издательство: McGraw-Hill
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Цена: 2337 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Providing a modern, self-contained exposition of the theory of algebraic function fields, this work introduces VD Goppa`s algebraic-geometric codes. It also includes a decoding algorithm for these codes as well as a discussion of their subfield subcodes and trace codes. It is useful to students in algebraic geometry and coding theory.

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Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 2617 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

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Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 5432 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Services Marketing. People, Technology, Strategy 

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Marketing Due Diligence - Reconnecting Strategy to Share Price, 2nd Edition

Автор: McDonald
Название: Marketing Due Diligence - Reconnecting Strategy to Share Price, 2nd Edition
ISBN: 1119953383 ISBN-13(EAN): 9781119953388
Издательство: Wiley
Рейтинг:
Цена: 2804 р.
Наличие на складе: Нет в наличии.

Описание: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.

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Marketing Strategy Case Book

Автор: Alvin Lee, Mark Edwards
Название: Marketing Strategy Case Book
ISBN: 1107607302 ISBN-13(EAN): 9781107607309
Издательство: Cambridge Academ
Цена: 2235 р.
Наличие на складе: Поставка под заказ.

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Business marketing: connecting strategy, relationships and learning

Автор: Dwyer
Название: Business marketing: connecting strategy, relationships and learning
ISBN: 0071244387 ISBN-13(EAN): 9780071244381
Издательство: McGraw-Hill
Цена: 2692 р.
Наличие на складе: Поставка под заказ.

Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Marketing strategy

Автор: Fifield, Paul
Название: Marketing strategy
ISBN: 0750656751 ISBN-13(EAN): 9780750656757
Издательство: Elsevier Science
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Цена: 2966 р.
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Описание: Shows how to: develop a business strategy; devise a marketing strategy; and implement a marketing strategy. Providing a balance between theory and practical know-how in an increasingly competitive environment, this book is useful for marketing practitioners, general managers and students alike.

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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated

Автор: Fox
Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
ISBN: 1118231937 ISBN-13(EAN): 9781118231937
Издательство: Wiley
Рейтинг:
Цена: 1495 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is about the power of search, the overall search landscape, and how businesses can harness it to their full potential. Unlike other search-related books that are about tactical search engine optimization or paid search, this book will focus on being found in organic search results, using search data to better understand customers, and to deepen the customer engagement for greater customer lifetime value. The book includes numerous case studies from easily recognizable companies as well as direct conversations with the major search engine representatives (Google, Yahoo, and Microsoft Live Search) and the smaller niche engines (such as Spock, Wink, hakia, and Nexplore). Key Selling Features Traditional marketing isnt enough anymore. Businesses need to evolve as customer behavior evolves Organic search is a free customer acquisition channel (and thus, doesnt dry up when you stop spending) Search isnt a scattershot approach; you can target your ideal audience who has purchasing intent Search is measurable, unlike many other marketing channels 86% of search clicks are on organic results and yet only 14% of spend is on organic. A slight shift in spend (from paid search to organic) could substantially increase qualified traffic. Offline marketing efforts drive organic search queries, and by not capitalizing on those queries, much of those marketing efforts goes wasted Updates to this revised edition include: Updated statistics, tools, and recommendations related to Google's new interface Explanation on impact of search rankings in relation to Google's changes to their search algorithm, know as "Panda"

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Business marketing: connecting strategy, relationships and learning

Автор: Dwyer
Название: Business marketing: connecting strategy, relationships and learning
ISBN: 0072865784 ISBN-13(EAN): 9780072865783
Издательство: McGraw-Hill
Рейтинг:
Цена: 9630 р.
Наличие на складе: Поставка под заказ.

Описание: This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses, and stresses the importance of building relationships with customers.

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