Marketing Strategy : The Thinking Involved, Hill, Mark
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 3252.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Автор: Cadogan, John Название: Marketing strategy Six-Volume Set ISBN: 1848601174 ISBN-13(EAN): 9781848601178 Издательство: Sage Publications Рейтинг: Цена: 156816.00 р. Наличие на складе: Поставка под заказ.
Описание: Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This title imposes an order on the burgeoning marketing strategy literature. It presents core thematic topics, and fresh areas of interest.
Автор: Neves Название: Marketing Methods to Improve Company Strategy ISBN: 0415873754 ISBN-13(EAN): 9780415873758 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
"Slacktivism" is a term that has been coined to cynically describe the token efforts that people devote to some cause, without long-term or meaningful impact. We wear colored wristbands, pins, or ribbons proclaiming support for a particular organization. We might post something on social network sites or send messages to friends about causes dear to our hearts. We might even volunteer our time to work on behalf of marginalized, oppressed, or neglected groups--or donate money to a charity. Yet the key feature of significant social action is follow through--continuing efforts over a period of time so as to build meaningful relationships, provide adequate support, and conduct evaluations to measure results and make needed adjustments that make programs even more responsive.
This book is intended as an inspiration for practicing psychotherapists and counselors, as well as students, to become actively involved in a meaningful effort. The authors have searched far and wide to identify practitioners representing different disciplines, helping professions, geographic regions, and social action projects, all of whom have been involved in social justice efforts for some time, whether in their own communities or in far-flung regions of the world. Each of them has an amazing story to tell that reveals the challenges they've faced, the incredible satisfactions they've experienced, and what lessons they've learned along the way. Each story represents a gem of wisdom, revealing both questions of faith, as well as of sustained action. The authors have been encouraged to dig deeply in order to talk about the honest realities of their work. After reading their stories, you will be ready to pick a cause that speaks to you and begin your own work.
Автор: Piercy Название: Export Strategy: Markets and Competition (RLE Marketing) ISBN: 1138790192 ISBN-13(EAN): 9781138790193 Издательство: Taylor&Francis Рейтинг: Цена: 19906.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company?s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Описание: This book is an investigation of some of the policy issues related to the government's role in the reform of primary and secondary education in the United States.
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