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Export Strategy: Markets and Competition (RLE Marketing), Piercy


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Цена: 19906.00р.
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При оформлении заказа до: 2025-07-28
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Автор: Piercy
Название:  Export Strategy: Markets and Competition (RLE Marketing)
ISBN: 9781138790193
Издательство: Taylor&Francis
Классификация:
ISBN-10: 1138790192
Обложка/Формат: Hardback
Страницы: 284
Вес: 0.48 кг.
Дата издания: 22.08.2014
Серия: Routledge library editions: marketing
Язык: English
Размер: 231 x 158 x 28
Читательская аудитория: Undergraduate
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Marketing / General
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company?s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.


Marketing Strategy : The Thinking Involved

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
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Цена: 25027.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

Marketing Strategy: A Decision-Focused Approach

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
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Цена: 9779.00 р.
Наличие на складе: Поставка под заказ.

Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

Автор: St P Slatter
Название: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)
ISBN: 1138793523 ISBN-13(EAN): 9781138793521
Издательство: Taylor&Francis
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Цена: 17609.00 р.
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Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.

Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide

Автор: Ralph F. Wilson
Название: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide
ISBN: 0471441090 ISBN-13(EAN): 9780471441090
Издательство: Wiley
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Цена: 3325.00 р.
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Описание: A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many Internet-based businesses fail isn`t poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F.

Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated

Автор: Fox
Название: Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy, Revised and Updated
ISBN: 1118231937 ISBN-13(EAN): 9781118231937
Издательство: Wiley
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Цена: 2533.00 р.
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Описание: Search has changed everything. Has your business harnessed its full potential? A business`s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.

Marketing Theory Foundations, Controversy, Strategy, and Resource-advantage Theory

Автор: Shelby D. Hunt
Название: Marketing Theory Foundations, Controversy, Strategy, and Resource-advantage Theory
ISBN: 0765623633 ISBN-13(EAN): 9780765623638
Издательство: Taylor&Francis
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Цена: 33686.00 р.
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Описание: Focuses on the marketing discipline`s multiple stakeholders. This book articulates a philosophy of science-based `tool kit` for developing and analyzing theories, law-like generalizations, and explanations in marketing science.

Customer-oriented Marketing Strategy: Theory and Practice

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.

Services Marketing: People, Technology, Strategy (Eighth Edition)

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 7920.00 р.
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Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Marketing strategy Six-Volume Set

Автор: Cadogan, John
Название: Marketing strategy Six-Volume Set
ISBN: 1848601174 ISBN-13(EAN): 9781848601178
Издательство: Sage Publications
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Цена: 156816.00 р.
Наличие на складе: Поставка под заказ.

Описание: Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This title imposes an order on the burgeoning marketing strategy literature. It presents core thematic topics, and fresh areas of interest.


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