Bouchet Sport Brands 9780415532853

Варианты приобретения

Цена: 7961.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Англия: Есть Склад Америка: Есть
При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября

Добавить в корзину

в Мои желания

Автор: Bouchet
Название: Sport Brands
ISBN: 9780415532853
Издательство: Taylor&Francis
Классификация:

Торговля и маркетинг

ISBN-10: 041553285X
Обложка/Формат: Paperback
Страницы: 208
Вес: 0.32 кг.
Дата издания: 22.02.2013
Серия: Routledge sports marketing series
Язык: English
Иллюстрации: 11 tables, black and white; 5 line drawings, black and white; 13 halftones, black and white
Размер: 232 x 156 x 12
Читательская аудитория: Undergraduate
Ключевые слова: Sports management & facilities, BUSINESS & ECONOMICS / Marketing / General,SPORTS & RECREATION / General,SPORTS & RECREATION / Business Aspects
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание:

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.

The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological label brands associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.

An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Sport Brands, Bouchet