Автор: Albert, Bill (director, Design And Usability Center, Bentley University, Usa) Tullis, Tom (senior Vice President Of User Experience, Fidelity Investme Название: Measuring the user experience ISBN: 0128180803 ISBN-13(EAN): 9780128180808 Издательство: Elsevier Science Цена: 7241.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: `Through her courageous resistance, she has, for a moment, drawn global attention to the ongoing struggle of Saudi women. The striking image of a young woman, wielding nothing but a cellphone, facing down the force of an oppressive government is an apt metaphor for this fraught moment in Saudi Arabia`s history.`THE WASHINGTON POST
Старое издание
Автор: Alberto Ferreira Название: Building Multicultural User Experience ISBN: 0128024070 ISBN-13(EAN): 9780128024072 Издательство: Elsevier Science Рейтинг: Цена: 7409.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
"Universal UX Design: Building Multicultural User Experience" provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy.
In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.
The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design. Teaches how to optimize design using internationalization techniquesExplores how to develop web and mobile internationalization frameworksPresents strategies for effectively reaching a multicultural audienceReviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design
Автор: Sauro, Jeff Название: Quantifying the User Experience ISBN: 0128023082 ISBN-13(EAN): 9780128023082 Издательство: Elsevier Science Рейтинг: Цена: 7241.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, " provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website?
This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practicesIncludes new and revised information on standardized usability questionnaires, as well as general linear modeling (correlation, regression, and analysis of variance)Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing dataRecommends ways for researchers and practitioners to communicate results to stakeholders in plain English
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