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Building Multicultural User Experience, Alberto Ferreira


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Цена: 7409.00р.
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Автор: Alberto Ferreira
Название:  Building Multicultural User Experience
ISBN: 9780128024072
Издательство: Elsevier Science
Классификация:
ISBN-10: 0128024070
Обложка/Формат: Paperback
Страницы: 400
Вес: 0.52 кг.
Дата издания: 23.11.2016
Язык: English
Размер: 193 x 234 x 13
Подзаголовок: Building multicultural user experience
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, in addition to the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the first steps in a truly global product strategy.

In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a must-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples throughout, readers will learn how to accurately predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to determine which strategies to communicate image and content more effectively, while demystifying the psychological and sociopolitical factors associated with culture.

The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design.
Teaches how to optimize design using internationalization techniquesExplores how to develop web and mobile internationalization frameworksPresents strategies for effectively reaching a multicultural audienceReviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design



Quantifying the User Experience

Автор: Sauro, Jeff
Название: Quantifying the User Experience
ISBN: 0128023082 ISBN-13(EAN): 9780128023082
Издательство: Elsevier Science
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Цена: 7241.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: "

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, " provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website?

This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.
Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practicesIncludes new and revised information on standardized usability questionnaires, as well as general linear modeling (correlation, regression, and analysis of variance)Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing dataRecommends ways for researchers and practitioners to communicate results to stakeholders in plain English

Research And Design Innovations For Mobile User Experience

Автор: Rizvanoglu & Cetin
Название: Research And Design Innovations For Mobile User Experience
ISBN: 146664446X ISBN-13(EAN): 9781466644465
Издательство: Mare Nostrum (Eurospan)
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Цена: 27720.00 р.
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Описание: Mobile devices allow users to remain connected with each other anytime and anywhere, but flaws and limitations in the design of mobile interfaces have often constituted frustrating obstacles to usability. <br><br><em>Research and Design Innovations for Mobile User Experience</em> offers innovative design solutions for mobile human-computer interfaces, addressing both challenges and opportunities in the field to pragmatically improve the accessibility of mobile technologies. Through cutting-edge empirical studies and investigative cases, this reference book will enable designers, developers, managers, and experts of mobile computer interfaces with the most up-to-date tools and techniques for providing their users with an outstanding mobile experience.

Measuring the User Experience,

Автор: William Albert
Название: Measuring the User Experience,
ISBN: 0124157815 ISBN-13(EAN): 9780124157811
Издательство: Elsevier Science
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Цена: 6264.00 р.
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Описание: Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. . As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. Thesecond editionpresents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.

Evaluating User Experience in Games

Автор: Regina Bernhaupt
Название: Evaluating User Experience in Games
ISBN: 1447125576 ISBN-13(EAN): 9781447125570
Издательство: Springer
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Цена: 20263.00 р.
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Описание: It was a pleasure to provide an introduction to a new volume on user experience evaluation in games. The broader eld of HCI can begin to look toward game evaluation for fresh, critical, and sophisticated thi- ing about design evaluation and product development.

Design, User Experience, and Usability: Design Thinking and Methods

Автор: Marcus
Название: Design, User Experience, and Usability: Design Thinking and Methods
ISBN: 3319404083 ISBN-13(EAN): 9783319404080
Издательство: Springer
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Цена: 10342.00 р.
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Описание: The three-volume set LNCS 9746, 9747, and 9748 constitutes the proceedings of the 5th International Conference on Design, User Experience, and Usability, DUXU 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, in Toronto, Canada, in July 2016, jointly with 13 other thematically similar conferences.

Design, User Experience, and Usability: Novel User Experiences

Автор: Marcus
Название: Design, User Experience, and Usability: Novel User Experiences
ISBN: 3319403540 ISBN-13(EAN): 9783319403540
Издательство: Springer
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Цена: 12298.00 р.
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Описание: The three-volume set LNCS 9746, 9747, and 9748 constitutes the proceedings of the 5th International Conference on Design, User Experience, and Usability, DUXU 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, in Toronto, Canada, in July 2016, jointly with 13 other thematically similar conferences.

Design, User Experience, and Usability: Technological Contexts

Автор: Marcus
Название: Design, User Experience, and Usability: Technological Contexts
ISBN: 3319404059 ISBN-13(EAN): 9783319404059
Издательство: Springer
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Цена: 8944.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The three-volume set LNCS 9746, 9747, and 9748 constitutes the proceedings of the 5th International Conference on Design, User Experience, and Usability, DUXU 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, in Toronto, Canada, in July 2016, jointly with 13 other thematically similar conferences.


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