Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: Guichard-Anguis Название: Japanese Tourism and Travel Culture ISBN: 0415674468 ISBN-13(EAN): 9780415674461 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines Japanese tourism and travel, both today and in the past, showing how over hundreds of years a distinct culture of travel developed, and exploring how this has permeated the perceptions and traditions of Japanese society.
Название: Tourism in Global Society ISBN: 0333760573 ISBN-13(EAN): 9780333760574 Издательство: Springer Рейтинг: Цена: 17747.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyzes tourism by focusing on tourism in terms of consumption, commodification, and the political and cultural economy. The relationships between tourism, globalization, people and place are explored in an empirically grounded but theoretically informed analysis.
Автор: Syratt Название: Manual of Travel Agency Practice ISBN: 0750656891 ISBN-13(EAN): 9780750656894 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covers issues including technology development, the Internet and global distribution systems. This manual demonstrates correct methods for processing travel reservations, identifying business client needs and suitable documentation. It also shows key facts for the profitable planning, organization and operation of the retail travel agency.
Автор: Nigel Evans Название: Strategic Management for Travel and Tourism ISBN: 0750648546 ISBN-13(EAN): 9780750648547 Издательство: Taylor&Francis Рейтинг: Цена: 3828.00 р. Наличие на складе: Поставка под заказ.
Описание: This text is designed for students studying strategy on travel and tourism courses. Whilst strategic management theory is generic, this text adapts and applies the theory to the needs of this particular industrial sector, thereby speaking the language of the Travel and Tourism student. In this text, the theory is contextualized by use of sector specific case studies from large scale business such as Air Tours, Marriot, Thomas Cook and South West Airlines. The text also focuses on smaller businesses with a specific focus at the end of most chapters. This text aims to meet the needs of TTH students, concentrating on specific, relevant areas and appreciating that this is a service-based sector. It also presents pedagogic features including objectives, review questions, illustrative case studies, longer case studies for seminar work and summaries.
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