Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Автор: Phillips, Robert Название: Pricing and revenue optimization ISBN: 0804746982 ISBN-13(EAN): 9780804746984 Издательство: Marston Book Services Рейтинг: Цена: 11484.00 р. Наличие на складе: Поставка под заказ.
Описание: Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.
The world economic order has been upended by the rise of the BRIC nations and the attendant decline of the United States' international influence. In Breaking the WTO, Kristen Hopewell provides a groundbreaking analysis of how these power shifts have played out in one of the most important theaters of global governance: the World Trade Organization.
Hopewell argues that the collapse of the Doha Round negotiations in 2008 signals a crisis in the American-led project of neoliberal globalization. Historically, the U.S. has pressured other countries to open their markets while maintaining its own protectionist policies. Over the course of the Doha negotiations, however, China, India, and Brazil challenged America's hypocrisy. They did so not because they rejected the multilateral trading system, but because they embraced neoliberal rhetoric and sought to lay claim to its benefits. By demanding that all members of the WTO live up to the principles of "free trade," these developing states caused the negotiations to collapse under their own contradictions. Breaking the WTO probes the tensions between the WTO's liberal principles and the underlying reality of power politics, exploring what the Doha conflict tells us about the current and coming balance of power in the global economy.
The world economic order has been upended by the rise of the BRIC nations and the attendant decline of the United States' international influence. In Breaking the WTO, Kristen Hopewell provides a groundbreaking analysis of how these power shifts have played out in one of the most important theaters of global governance: the World Trade Organization.
Hopewell argues that the collapse of the Doha Round negotiations in 2008 signals a crisis in the American-led project of neoliberal globalization. Historically, the U.S. has pressured other countries to open their markets while maintaining its own protectionist policies. Over the course of the Doha negotiations, however, China, India, and Brazil challenged America's hypocrisy. They did so not because they rejected the multilateral trading system, but because they embraced neoliberal rhetoric and sought to lay claim to its benefits. By demanding that all members of the WTO live up to the principles of "free trade," these developing states caused the negotiations to collapse under their own contradictions. Breaking the WTO probes the tensions between the WTO's liberal principles and the underlying reality of power politics, exploring what the Doha conflict tells us about the current and coming balance of power in the global economy.
Описание: Services markets remain highly regulated and international trade and investment is restricted. Previous works have identified the scope for significant gains from trade, yet those results are often debated and the progress on reform has been slow. Parts I and II in Priorities and Pathways in Services Reform help fill the gap in the research around this debate. Part I -- Quantitative Studies contains up-to-date assessment and evaluations of the impact of policy in a range of services markets in different countries (through cross-country modelling of the impacts of a reform program). Part II -- Political Economy Studies builds on this to address the understanding of what makes a reform successful, going beyond a quantification of the benefits of reform. This book fills that gap by reporting and reviewing the experience of reform across different sectors and countries. Ten key lessons are identified for successful reform. Readers will find fresh insights into managing complex issues in services reform.
Автор: Dee Philippa Название: Services Trade Reform: Making Sense Of It ISBN: 9814508748 ISBN-13(EAN): 9789814508742 Издательство: World Scientific Publishing Рейтинг: Цена: 23760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the Doha Round of multilateral trade negotiations moribund, it is time to reconsider the future of trade negotiations as an impetus for reform. Services trade is a leading-edge behind-the-border issue, so a services perspective offers critical insights into the future of trade negotiations more generally. This book traces the author's thinking on how to make sense of services trade reform, drawing on her analytical, empirical and policy-related work on services issues from both academic and government perspectives. It covers policy reform, policy forums, and what it takes politically to achieve reform, and offers critical new insights into the future of trade negotiations.The book shows policy makers how to approach the economics and politics of services trade reform domestically, consistent with relevant special features of services trade. It shows analysts the full policy implications of those special features, including what they mean and how services reform should be treated in the future in national and international forums. In covering such broad territory, the book draws together published material that previously has been scattered across place and time, including modelling that establishes empirically the special features of services that are relevant.
Автор: Bateman Название: Maritime Challenges and Priorities in Asia ISBN: 0415516994 ISBN-13(EAN): 9780415516990 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Maritime issues are particularly important for Asian countries, where there is a high reliance on shipping routes for international trade, many difficult disputes over maritime boundaries, and the prospect of increasing tensions where maritime power might play a significant role. This book provides a comprehensive survey of the maritime issues affecting Asia.
Автор: Smith Stephen L. J. Название: Practical Tourism Research ISBN: 1780648871 ISBN-13(EAN): 9781780648873 Издательство: Marston Book Services Рейтинг: Цена: 8870.00 р. Наличие на складе: Поставка под заказ.
Описание: Training in research methods is increasingly important for students of tourism, so this book covers everything a student needs to know. Full of practical advice, it uses real-world examples and focus boxes to help train the next generation of researchers, covering questionnaire design, sample selection, analytical tools and more.
Описание: Kazakhstan's economy and society have undergone deep transformations since the country declared independence in 1991. Kazakhstan's growth performance since 2000 has been impressive, averaging almost 8% per annum in real terms and leading to job creation a
Автор: Buswell John Название: Service Quality in Leisure, Events, Tourism and Sport ISBN: 1780645457 ISBN-13(EAN): 9781780645452 Издательство: Marston Book Services Рейтинг: Цена: 8316.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and techniques in the leisure and tourism industry and is fully illustrated with case-studies.
Автор: Julia N Albrecht Название: Visitor Management in Tourism Destinations ISBN: 1780647352 ISBN-13(EAN): 9781780647357 Издательство: Marston Book Services Рейтинг: Цена: 19402.00 р. Наличие на складе: Поставка под заказ.
Описание: This book demonstrates current knowledge on Visitor Management and provides insight into conceptual issues.
Описание: This book covers ideological motives and religious perceptions behind travel to sites. Beginning with contemporary perspectives of pilgrimage, it then discusses management aspects such as logistics, infrastructure, malevolent behaviour and evangelical volunteers, and provides practical applications, models and illustrations to aid understanding.
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