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Consumer-Brand Relationships, 


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Цена: 8573.00р.
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Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
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При оформлении заказа до: 2025-07-28
Ориентировочная дата поставки: Август-начало Сентября

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Название:  Consumer-Brand Relationships
ISBN: 9780415783132
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0415783135
Обложка/Формат: Paperback
Страницы: 456
Вес: 0.69 кг.
Дата издания: 06.03.2013
Язык: English
Иллюстрации: 28 tables, black and white; 21 line drawings, black and white; 21 illustrations, black and white
Размер: 228 x 151 x 24
Читательская аудитория: Undergraduate
Ключевые слова: Sales & marketing, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Marketing / General
Подзаголовок: Theory and practice
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.


Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer

Автор: Cundari Aldo
Название: Customer-Centric Marketing: Building Relationships and Creating Advocates in the Age of the Consumer
ISBN: 1119092892 ISBN-13(EAN): 9781119092896
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer.

Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships

Автор: Schweitzer Sharon, Alexander Liz
Название: Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships
ISBN: 1118919017 ISBN-13(EAN): 9781118919019
Издательство: Wiley
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Цена: 3642.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today`s global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai.

Managing Business Relationships, Second Edition

Автор: David Ford
Название: Managing Business Relationships, Second Edition
ISBN: 0470851252 ISBN-13(EAN): 9780470851258
Издательство: Wiley
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Цена: 4909.00 р.
Наличие на складе: Поставка под заказ.

Описание: The recorder is the most widely taught instrument in schools. For the majority of children, it is their first introduction to playing and reading music. This book which is part of a scheme is designed for teaching new notes - D, F sharp and high D. Each company is locked into a network of relationships with suppliers, customers and other business partners. To be effective, managers within companies must constantly assess these relationships and the intentions of their counterparts. This work provides a structured way to understand business networks and their effect on the practicing manager.


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