Digital State : How the Internet is Changing Everything, Pont Simon
Автор: Pettman Dominic Название: Infinite Distraction ISBN: 1509502270 ISBN-13(EAN): 9781509502271 Издательство: Wiley Рейтинг: Цена: 2533.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose.
Описание: Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Today it's not enough to get noticed; a marketing message must be rememberedto succeed. Successful marketer Al Lautenslager presents an entertaining introduction to the principles of engagement marketing, taken from the playbooks of well known brands including Nike, Red Bull, Rachel Ray, and Dr. Dre. Learn to gain consumer buy-in and buzz across all marketing channels, based on simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through examples and case studies that reveal little-known and well-known marketing and media phenomena meant to inspire your own work.
Stay on top of the sales game with strategies from the world's biggest leaders
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Автор: Bhuiyan Abu Название: Internet Governance and the Global South ISBN: 1137344334 ISBN-13(EAN): 9781137344335 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A welcome addition to Palgrave`s Global Media Policy and Business series, Internet Governance and the Global South documents the role of the global south in Internet policymaking and challenges the globalization theories that declared the death of the state in global decision-making.
Автор: Tucker Aaron Название: Interfacing with the Internet in Popular Cinema ISBN: 1137386681 ISBN-13(EAN): 9781137386687 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Internet is the most terrifying and most beautifully innovative invention of the twentieth century. Using film theory and close textual analysis, Tucker offers an explanation of the Internet and a brief history of its portrayal on film in order examine how it has shaped contemporary versions of self-identity, memory, and the human body.
Автор: Marsh Jackie Название: Changing Play ISBN: 0335247571 ISBN-13(EAN): 9780335247578 Издательство: McGraw-Hill Рейтинг: Цена: 5318.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The aim of this book is to offer an informed account of changes in the nature of the relationship between play, media and commercial culture in England through an analysis of play in the 1950s/60s and the present day.
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