Автор: Brousseau Название: The Manufacturing of Markets ISBN: 1107053714 ISBN-13(EAN): 9781107053717 Издательство: Cambridge Academ Рейтинг: Цена: 19800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on case studies from a range of industries, countries and periods of history, this edited volume examines how a combination of economic, political and legal dynamics shape the formation and the performance of markets. This book will appeal to all those interested in the reform of markets.
Автор: Madi?s Название: Patent Markets in the Global Knowledge Economy ISBN: 1107047102 ISBN-13(EAN): 9781107047105 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Long regarded as an essential underpinning of technological innovation in successful capitalist economies, the beneficial role of patents has recently been brought into question by those favouring `open` innovation. This rigorous book surveys the theory, empirical evidence and public-policy related to the role of patents in a global knowledge economy.
Автор: Todorovic Milan, Bakir Ali, Bakir With Ali Название: Rethinking Strategy for Creative Industries: Innovation and Interaction ISBN: 0415730597 ISBN-13(EAN): 9780415730594 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.
This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Автор: Hadland Название: Media-State Relations in Emerging Democracies ISBN: 1137493488 ISBN-13(EAN): 9781137493484 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The news media and the state are locked in a battle of wills in the world`s emerging democratic states. It is a struggle that will determine whether or not democracy flourishes or withers in the 21st century. Using a number of case studies, including South Africa, this book evaluates what is at stake.
Автор: Mellor Название: Arab Media - Globalization and Emerging Media Industries ISBN: 0745645348 ISBN-13(EAN): 9780745645346 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: * A clear and authoritative introduction to the emerging Arab media industries. * Covers a range of industries, with particular focus on broadcasting, press, publishing, cinema and new media. * Written by an experienced author team, with broad language and subject coverage.
Автор: Chan-Olmsted Название: Competitive Strategy for Media Firms ISBN: 0805862110 ISBN-13(EAN): 9780805862119 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
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