Arab Media - Globalization and Emerging Media Industries, Mellor

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1138247596 ISBN-13(EAN): 9781138247598
Издательство: Taylor&Francis
Рейтинг:
Цена: 8573.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Автор: Carruthers Susan L.
Название: Media at war
ISBN: 0230244572 ISBN-13(EAN): 9780230244573
Издательство: Springer
Рейтинг:
Цена: 4206.00 р. 6008.00 -30%
Наличие на складе: Есть (1 шт.)
Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.

Автор: Mcluhan, Marshall
Название: Understanding media
ISBN: 0415253977 ISBN-13(EAN): 9780415253970
Издательство: Taylor&Francis
Рейтинг:
Цена: 2755.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

Автор: Boydstun Amber E.
Название: Making the News: Politics, the Media, and Agenda Setting
ISBN: 022606557X ISBN-13(EAN): 9780226065571
Издательство: Wiley
Рейтинг:
Цена: 3485.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on "balloon boy"? This title deals with these questions.

Автор: Aris, Annet Bughin, Jacques
Название: Managing media companies
ISBN: 047071395X ISBN-13(EAN): 9780470713952
Издательство: Wiley
Рейтинг:
Цена: 9021.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.

Автор: Gershon Richard A.
Название: Digital Media and Innovation: Management Strategies for Communication Industries
ISBN: 1452241414 ISBN-13(EAN): 9781452241418
Издательство: Sage Publications
Рейтинг:
Цена: 10296.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services.

Название: Media and Convergence Management
ISBN: 3642361625 ISBN-13(EAN): 9783642361623
Издательство: Springer
Рейтинг:
Цена: 12577.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management.

Автор: Hadland
Название: Media-State Relations in Emerging Democracies
ISBN: 1137493488 ISBN-13(EAN): 9781137493484
Издательство: Springer
Рейтинг:
Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The news media and the state are locked in a battle of wills in the world`s emerging democratic states. It is a struggle that will determine whether or not democracy flourishes or withers in the 21st century. Using a number of case studies, including South Africa, this book evaluates what is at stake.