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Trademarks, Brands, and Competitiveness, 


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Цена: 6736.00р.
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Название:  Trademarks, Brands, and Competitiveness
ISBN: 9780415635738
Издательство: Taylor&Francis
Классификация:


ISBN-10: 041563573X
Обложка/Формат: Paperback
Страницы: 270
Вес: 0.38 кг.
Дата издания: 01.07.2012
Серия: Routledge international studies in business history
Язык: English
Иллюстрации: 15 tables, black and white; 5 line drawings, black and white; 15 halftones, black and white; 20 illustrations, black and white
Размер: 228 x 153 x 15
Читательская аудитория: Undergraduate
Ключевые слова: Management & management techniques, BUSINESS & ECONOMICS / General,BUSINESS & ECONOMICS / Corporate & Business History,BUSINESS & ECONOMICS / Economic History
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание: Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.


Competitiveness of New Industries

Автор: Storz
Название: Competitiveness of New Industries
ISBN: 0415547814 ISBN-13(EAN): 9780415547819
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: This book, the result of an international research project, comprises a comprehensive comparison of three key countries. Adopting an institutional approach, with top level contributors, it analyzes political factors in conjunction with entrepreneurial ones.

Dimensions of Competitiveness

Автор: De Grauwe Paul
Название: Dimensions of Competitiveness
ISBN: 0262013967 ISBN-13(EAN): 9780262013963
Издательство: MIT Press
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Цена: 807.00 р.
Наличие на складе: Нет в наличии.

Описание:

Leading economists analyze the multiple factors that drive competitiveness among nations in world markets.

Competitiveness among nations is often approached as if it were a sports competition: some countries win medals, others lose out. This view of countries fighting it out in the economic arena is especially popular in business circles and among politicians. Economists, however, take a very different approach to international economic relations, arguing that international trade leads not to winners and losers but to win-win situations in which all countries profit. In this volume, leading economists take on the sometimes-derided concept of competitiveness, demonstrating the value of systematic analysis in an area too often dominated by special interest groups who use (and abuse) the concept to advance hidden agendas. The chapters range from broad theoretical views to case studies, examining the multiple factors that drive competitiveness. Contributors consider the conceptual framework underlying the World Economic Forum's approach to competitiveness; differences in per capita GDP between the United States and the European Union; an integrated approach to measuring competitiveness and comparative advantage; divergent trends in price and cost competitiveness in the euro area; methodological issues in constructing competitiveness indicators; taxation and international competitiveness; and a case study of Mexico's competitiveness in world markets in comparison to China's.

Contributors
Harry P. Bowen, Michele Ca' Zorzi, Jean-Philippe Cotis, Romain Duval, Christoph Fischer, Michael S. Knoll, Inmaculada Martinez-Zarzoso, Wim Moesen, Felicitas Nowak-Lehmann, Xavier Sala-i-Martin, Bernd Schnatz, Alain de Serres, Eckhard Siggel, Sebastian Vollmer

Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Автор: Kotler Philip Et Al
Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
ISBN: 9813201967 ISBN-13(EAN): 9789813201965
Издательство: World Scientific Publishing
Цена: 3643.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.

European Competitiveness

Автор: Hughes
Название: European Competitiveness
ISBN: 0521064333 ISBN-13(EAN): 9780521064330
Издательство: Cambridge Academ
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Цена: 4909.00 р.
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Описание: This book analyses the key factors determining European competitiveness. It focuses in particular on the issues of internationalization of firms and markets, technology and innovation, and continuing European integration. The competitiveness of the EC as a whole, relative to the USA and Japan, is also examined.

Multiple Helix Ecosystems for Sustainable Competitiveness

Автор: Peris-Ortiz
Название: Multiple Helix Ecosystems for Sustainable Competitiveness
ISBN: 3319296752 ISBN-13(EAN): 9783319296753
Издательство: Springer
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Цена: 16070.00 р.
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Описание: This book discusses the main issues, challenges, opportunities, andtrends involving the interactions between academia, industry, government and society.Specifically, it aims to explore how these interactions enhance the ways inwhich companies deliver products and services in order to achieve sustainablecompetitiveness in the marketplace.Sustainable competitiveness has been widely discussed by academics andpractitioners, considering the importance of protecting the environment whilesustaining the economic goals of organizations. The Quintuple Helix innovation modelis a framework for facilitating knowledge, innovation and sustainablecompetitive advantage. It embeds the Triple and the Quadruple Helix models byadding a fifth helix, the “natural environment.” The Triple Helix model focuseson the university-industry-government triad, while the Quadruple adds civilsociety (the media- and culture-driven public) as a fourth helix. The Quintuple Helix model facilitates research, public policy, andpractical application of sustainable competitiveness principles. Applying themost recent developments and theoretical insights of this model, thecontributors to this volume address such questions as: how do government,academia, industry and civil society actors interact for promoting sustainablecompetitiveness at the country (regional) level? How do these actors influencesustainable operations management at the company (business) level? In so doing,they shed new light on the dynamics of economic growth, sustainability andcompetitiveness.

Knowledge Intensive Business Services and Regional Competitiveness

Название: Knowledge Intensive Business Services and Regional Competitiveness
ISBN: 1138859362 ISBN-13(EAN): 9781138859364
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

Research interest in the service sector has boomed in recent years as deindustrialisation became entrenched. Instead of being regarded as merely supplementary to traditional industry and manufacturing, services have generated progressively rising levels of growth in developed economies while at the same time coming to be recognised as major drivers of innovation.

Among the factors which have helped service companies notch up swifter growth rates than all other sectors are the outsourcing of such services by other sectors, including the development of information and communication technologies, and changes to the regulatory, legal and market frameworks as well as globalisation and internationalisation. The result is a cluster of highly innovative firms which can loosely be grouped under the heading of Knowledge Intensive Business Services (KIBS). Knowledge Intensive Business Services and Regional Competitiveness charts the development of these firms and explores their success through four mutually linked parts: KIBS and industrial dynamics; KIBS and their context; KIBS and their contribution to regional competitiveness and economic development; and finally, KIBS and public policy.

This book is suitable for researchers and policy makers interested in the rise of these influential actors and their influence on regional competitiveness.

Arab world competitiveness report

Название: Arab world competitiveness report
ISBN: 1403948011 ISBN-13(EAN): 9781403948014
Издательство: Springer
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Цена: 16769.00 р.
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Описание: Through in-depth analysis of regional trends and detailed country profiles, The Arab World Competitiveness Report 2005 assesses the comparative strengths and weaknesses of Arab countries.


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