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Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers, Kotler Philip Et Al


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Автор: Kotler Philip Et Al
Название:  Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
ISBN: 9789813201965
Издательство: World Scientific Publishing
Классификация:
ISBN-10: 9813201967
Обложка/Формат: Paperback
Страницы: 304
Вес: 0.44 кг.
Дата издания: 24.01.2017
Серия: Economics/Business/Finance
Язык: English
Размер: 152 x 230 x 11
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / Entrepreneurship,BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
Основная тема: Business And Management / Marketing
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.


Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Автор: Kotler Philip Et Al
Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
ISBN: 9813201959 ISBN-13(EAN): 9789813201958
Издательство: World Scientific Publishing
Цена: 7286.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.

Dimensions of Competitiveness

Автор: De Grauwe Paul
Название: Dimensions of Competitiveness
ISBN: 0262013967 ISBN-13(EAN): 9780262013963
Издательство: MIT Press
Рейтинг:
Цена: 807.00 р.
Наличие на складе: Нет в наличии.

Описание:

Leading economists analyze the multiple factors that drive competitiveness among nations in world markets.

Competitiveness among nations is often approached as if it were a sports competition: some countries win medals, others lose out. This view of countries fighting it out in the economic arena is especially popular in business circles and among politicians. Economists, however, take a very different approach to international economic relations, arguing that international trade leads not to winners and losers but to win-win situations in which all countries profit. In this volume, leading economists take on the sometimes-derided concept of competitiveness, demonstrating the value of systematic analysis in an area too often dominated by special interest groups who use (and abuse) the concept to advance hidden agendas. The chapters range from broad theoretical views to case studies, examining the multiple factors that drive competitiveness. Contributors consider the conceptual framework underlying the World Economic Forum's approach to competitiveness; differences in per capita GDP between the United States and the European Union; an integrated approach to measuring competitiveness and comparative advantage; divergent trends in price and cost competitiveness in the euro area; methodological issues in constructing competitiveness indicators; taxation and international competitiveness; and a case study of Mexico's competitiveness in world markets in comparison to China's.

Contributors
Harry P. Bowen, Michele Ca' Zorzi, Jean-Philippe Cotis, Romain Duval, Christoph Fischer, Michael S. Knoll, Inmaculada Martinez-Zarzoso, Wim Moesen, Felicitas Nowak-Lehmann, Xavier Sala-i-Martin, Bernd Schnatz, Alain de Serres, Eckhard Siggel, Sebastian Vollmer

Fiscal Sustainability and Competitiveness in Europe and Asia

Автор: Rajan
Название: Fiscal Sustainability and Competitiveness in Europe and Asia
ISBN: 1137406968 ISBN-13(EAN): 9781137406965
Издательство: Springer
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Цена: 12157.00 р.
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Описание: This book examines key issues and policy concerns relating to fiscal sustainability and competitiveness in European and Asian economies. In addition to estimating the extent of fiscal capacity or lack thereof for these economies, the authors supplement the empirical analysis with country case studies.

Global Competitiveness Report 2005-2006

Название: Global Competitiveness Report 2005-2006
ISBN: 1403998442 ISBN-13(EAN): 9781403998446
Издательство: Palgrave
Цена: 6765.00 р.
Наличие на складе: Нет в наличии.

Описание: The World Economic Forum’s annual Global Competitiveness Report evaluates the potential for sustained economic growth of over 100 economies and ranks them accordingly. Since its first release in 1979, the Report has become the most authoritative and comprehensive study of its type.

Competitiveness in the Tourism Sector

Автор: Samuelson Wei-Chiang Hong
Название: Competitiveness in the Tourism Sector
ISBN: 3790825549 ISBN-13(EAN): 9783790825541
Издательство: Springer
Рейтинг:
Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: To generate long-term growth, countries with tourism-based economies must develop strategies for employing their comparative advantages to achieve competitive advantages.

Business Strategies and Competitiveness in Times of Crisis

Автор: Gavinelli
Название: Business Strategies and Competitiveness in Times of Crisis
ISBN: 1137578092 ISBN-13(EAN): 9781137578099
Издательство: Springer
Рейтинг:
Цена: 13275.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof the economic crisis. First examining business strategy and competitiveadvantage in a broader sense, BusinessStrategies and Competitiveness in Times of Crisis goes on to analyse thestrategic behaviour of SMEs and the key factors that allow them to overcome thechallenges they face. The book covers wide-ranging topics such as marketing andcommunication strategies, internationalization process and entry modes, accessto credit, networking, innovation process and human resources enhancement.Referring to insightful case studies and surveys conducted between 2011 and2014, it reflects on managerial implications for Italian SMEs and identifiestheir three main competitive challenges.

Labour Economics And Public Policy: Managing The Labour Markets For Competitiveness

Автор: Chew Soon Beng
Название: Labour Economics And Public Policy: Managing The Labour Markets For Competitiveness
ISBN: 9813149809 ISBN-13(EAN): 9789813149809
Издательство: World Scientific Publishing
Рейтинг:
Цена: 12830.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book serves as a textbook on labour economics and public policy in labour markets.

It also shows how Singapore has been successful in establishing a world class labour market. One attribute of such a labour market is the high purchasing power of wages for the average worker for essentials such as housing, healthcare, quality education for children and retirement consumption, which motivates Singaporeans to work hard. The second attribute is a macro-focused labour union that works closely with the government, and is able to prevent excessive wage increase.

Strategies for Shaping Territorial Competitiveness

Название: Strategies for Shaping Territorial Competitiveness
ISBN: 1138777714 ISBN-13(EAN): 9781138777712
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание:

This book focuses on the main challenges that cities, regions and other territories at sub-national level face when it comes to designing and implementing a territorial strategy for economic development and competitiveness. There is a widespread recognition that territories need to construct strategies that focus on shaping sustainable competitive advantages. To do this they draw upon their own unique resources and capabilities alongside intelligence on existing technological and market trends. However, there is still a notorious lack of both theoretical and empirical research on this issue.

The first part of this book develops a theoretical framework for understanding and analysing territorial strategy. This framework asks three questions of territorial strategy - what for, what, and how - looking closely at the key relationship between strategy and policy. The second part is dedicated to exploring this framework in practice through application to a series of unique cases from around the world at different territorial levels, from regions such as the Basque Country, Navarre and Murcia in Spain, Okanagan (British Columbia) in Canada, Wales in the United Kingdom, and the cross-border region of the resund in Denmark-Sweden, as well as the city of Rafaela in Argentina. Each case offers something different and enables the framework to be thoroughly tested, generating concluding reflections that add real value for scholars and policy-makers interested in and working in the field of territorial strategy.

This volume is intended for the academic community, the policy community (government leaders, policy-makers, policy researchers and consultants) and university students and teachers at different levels interested in the areas of territorial competitiveness, regional development, competitiveness policies and processes of territorial strategy.

Drivers Of Competitiveness

Автор: Comin Diego
Название: Drivers Of Competitiveness
ISBN: 9814704725 ISBN-13(EAN): 9789814704724
Издательство: World Scientific Publishing
Рейтинг:
Цена: 16474.00 р.
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Описание:

In this day and age, technology has become ever more prominent and omnipresent in our lives. As technological developments emerge and become more ubiquitous, it becomes vital to understand and analyze the impact of technology on society.

Drivers of Competitiveness focuses on technology and seeks to analyze its causes and consequences on productivity and competitiveness and to examine the dynamic relationships between the different factors in various contexts. Building on state-of-the-art research, the book illustrates the global, institutional and technological factors that shape the performance of business and countries.

Unlike most existing books in the field, Drivers of Competitiveness is a self-contained case book ideal for classroom use. The cases in the book are brand new. All of them are written in the context of the global financial crisis, providing a new perspective on the crisis that sheds light on its effect on competitiveness and on the diversity of responses by companies and countries. The cases and the analytical framework that emerges from the book constitute an essential kit for current and future managers, policy-makers and observers of global dynamics.

Sustaining Industrial Competitiveness after the Crisis

Автор: Ciravegna
Название: Sustaining Industrial Competitiveness after the Crisis
ISBN: 0230348165 ISBN-13(EAN): 9780230348165
Издательство: Springer
Рейтинг:
Цена: 16769.00 р.
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Описание: Adopting a multi-disciplinary approach and using the case of the automotive industry as a starting point this volume discusses how industrial companies can remain competitive in spite of the current economic downturn.


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