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Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers, Kotler Philip Et Al


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Автор: Kotler Philip Et Al
Название:  Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
ISBN: 9789813201958
Издательство: World Scientific Publishing
Классификация:
ISBN-10: 9813201959
Обложка/Формат: Hardback
Страницы: 304
Вес: 0.56 кг.
Дата издания: 24.01.2017
Серия: Economics/Business/Finance
Язык: English
Размер: 231 x 152 x 20
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / Entrepreneurship,BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
Основная тема: Business And Management / Marketing
Ссылка на Издательство: Link
Поставляется из: Англии
Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.


Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers

Автор: Kotler Philip Et Al
Название: Marketing For Competitiveness: Asia To The World - In The Age Of Digital Consumers
ISBN: 9813201967 ISBN-13(EAN): 9789813201965
Издательство: World Scientific Publishing
Цена: 3643.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Asia is the most populated geographical region, with 50% of the world`s inhabitants living there.

Global Competitiveness Report 2005-2006

Название: Global Competitiveness Report 2005-2006
ISBN: 1403998442 ISBN-13(EAN): 9781403998446
Издательство: Palgrave
Цена: 6765.00 р.
Наличие на складе: Нет в наличии.

Описание: The World Economic Forum’s annual Global Competitiveness Report evaluates the potential for sustained economic growth of over 100 economies and ranks them accordingly. Since its first release in 1979, the Report has become the most authoritative and comprehensive study of its type.

Dimensions of Competitiveness

Автор: De Grauwe Paul
Название: Dimensions of Competitiveness
ISBN: 0262013967 ISBN-13(EAN): 9780262013963
Издательство: MIT Press
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Цена: 807.00 р.
Наличие на складе: Нет в наличии.

Описание:

Leading economists analyze the multiple factors that drive competitiveness among nations in world markets.

Competitiveness among nations is often approached as if it were a sports competition: some countries win medals, others lose out. This view of countries fighting it out in the economic arena is especially popular in business circles and among politicians. Economists, however, take a very different approach to international economic relations, arguing that international trade leads not to winners and losers but to win-win situations in which all countries profit. In this volume, leading economists take on the sometimes-derided concept of competitiveness, demonstrating the value of systematic analysis in an area too often dominated by special interest groups who use (and abuse) the concept to advance hidden agendas. The chapters range from broad theoretical views to case studies, examining the multiple factors that drive competitiveness. Contributors consider the conceptual framework underlying the World Economic Forum's approach to competitiveness; differences in per capita GDP between the United States and the European Union; an integrated approach to measuring competitiveness and comparative advantage; divergent trends in price and cost competitiveness in the euro area; methodological issues in constructing competitiveness indicators; taxation and international competitiveness; and a case study of Mexico's competitiveness in world markets in comparison to China's.

Contributors
Harry P. Bowen, Michele Ca' Zorzi, Jean-Philippe Cotis, Romain Duval, Christoph Fischer, Michael S. Knoll, Inmaculada Martinez-Zarzoso, Wim Moesen, Felicitas Nowak-Lehmann, Xavier Sala-i-Martin, Bernd Schnatz, Alain de Serres, Eckhard Siggel, Sebastian Vollmer

Fiscal Sustainability and Competitiveness in Europe and Asia

Автор: Rajan
Название: Fiscal Sustainability and Competitiveness in Europe and Asia
ISBN: 1137406968 ISBN-13(EAN): 9781137406965
Издательство: Springer
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Цена: 12157.00 р.
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Описание: This book examines key issues and policy concerns relating to fiscal sustainability and competitiveness in European and Asian economies. In addition to estimating the extent of fiscal capacity or lack thereof for these economies, the authors supplement the empirical analysis with country case studies.

Knowledge Intensive Business Services and Regional Competitiveness

Название: Knowledge Intensive Business Services and Regional Competitiveness
ISBN: 1138859362 ISBN-13(EAN): 9781138859364
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

Research interest in the service sector has boomed in recent years as deindustrialisation became entrenched. Instead of being regarded as merely supplementary to traditional industry and manufacturing, services have generated progressively rising levels of growth in developed economies while at the same time coming to be recognised as major drivers of innovation.

Among the factors which have helped service companies notch up swifter growth rates than all other sectors are the outsourcing of such services by other sectors, including the development of information and communication technologies, and changes to the regulatory, legal and market frameworks as well as globalisation and internationalisation. The result is a cluster of highly innovative firms which can loosely be grouped under the heading of Knowledge Intensive Business Services (KIBS). Knowledge Intensive Business Services and Regional Competitiveness charts the development of these firms and explores their success through four mutually linked parts: KIBS and industrial dynamics; KIBS and their context; KIBS and their contribution to regional competitiveness and economic development; and finally, KIBS and public policy.

This book is suitable for researchers and policy makers interested in the rise of these influential actors and their influence on regional competitiveness.

Multiple Helix Ecosystems for Sustainable Competitiveness

Автор: Peris-Ortiz
Название: Multiple Helix Ecosystems for Sustainable Competitiveness
ISBN: 3319296752 ISBN-13(EAN): 9783319296753
Издательство: Springer
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Цена: 16070.00 р.
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Описание: This book discusses the main issues, challenges, opportunities, andtrends involving the interactions between academia, industry, government and society.Specifically, it aims to explore how these interactions enhance the ways inwhich companies deliver products and services in order to achieve sustainablecompetitiveness in the marketplace.Sustainable competitiveness has been widely discussed by academics andpractitioners, considering the importance of protecting the environment whilesustaining the economic goals of organizations. The Quintuple Helix innovation modelis a framework for facilitating knowledge, innovation and sustainablecompetitive advantage. It embeds the Triple and the Quadruple Helix models byadding a fifth helix, the “natural environment.” The Triple Helix model focuseson the university-industry-government triad, while the Quadruple adds civilsociety (the media- and culture-driven public) as a fourth helix. The Quintuple Helix model facilitates research, public policy, andpractical application of sustainable competitiveness principles. Applying themost recent developments and theoretical insights of this model, thecontributors to this volume address such questions as: how do government,academia, industry and civil society actors interact for promoting sustainablecompetitiveness at the country (regional) level? How do these actors influencesustainable operations management at the company (business) level? In so doing,they shed new light on the dynamics of economic growth, sustainability andcompetitiveness.

Cities between Competitiveness and Cohesion

Автор: Peter Ache; Hans Thor Andersen; Thomas Maloutas; M
Название: Cities between Competitiveness and Cohesion
ISBN: 9048178169 ISBN-13(EAN): 9789048178162
Издательство: Springer
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Цена: 27251.00 р.
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Описание: This book offers a cross-European analysis of urban and regional strategies of reconciling welfare and competitiveness. It develops an understanding of the strategy challenge to reconcile competitiveness with cohesion, and provides an analysis of cities and regions as actors in multi-level governance settings.


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