| Название: Management Mistakes and Successes 9e
ISBN: 0470087005 ISBN-13(EAN): 9780470087008
Издательство: Wiley
Цена: 8316.00 р.
Наличие на складе: Поставка под заказ.
Описание: To know what works, understand what didn't! Great business leaders don't manage to avoid mistakes. They manage to learn from them. Now, you can go out
and make your own errors - and suffer the consequences - or you can read this book and painlessly glean the secrets of successful management strategy from the real-life missteps of
some of the foremost corporations and business leaders.
In the ninth edition of this classic book, Robert Hartley takes you inside the trials and tribulations of top companies to
examine the crises the managers faced, the decisions they made, and the results, both good and bad, of their actions. Out of these tales of reckless acquisitions, strategic bungles, lost
opportunities, failed leadership, and entrepreneurial exuberance gone wild, Hartley hands you practical insights and strategic principles that will guide you down your own road to
success.Under the microscope, you'll find such instructive cases as: Quaker's acquisition of Snapple that was anything but sweet; Euro Disney's bungling of a successful format; Ford's
crash-and-burn handling of the Explorer/Firestone fiasco; Vanguard's success in taking the road less travelled; Southwest Airlines' dubious challenge to "try to match our prices"; and
Boeing's continuing battle for dominance with Airbus. Fully revised and updated, the "Management Mistakes", ninth edition covers every key aspect of management: managing
performance and crises; mergers and acquisitions; planning; leadership and execution; controls and oversight; and entrepreneurship.
And for the first time, the book includes
"Great Comebacks" - tales of companies and leaders who actually did learn from their mistakes, so you can too.
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