Marketing identities through language, Martin, Elizabeth
Автор: Rob Cover Название: Digital Identities ISBN: 0124200834 ISBN-13(EAN): 9780124200838 Издательство: Elsevier Science Рейтинг: Цена: 7409.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Online Identities: Creating and Communicating the Online Self presents a critical investigation of the ways in which representations of identities have shifted since the advent of digital communications technologies. Critical studies over the past century have pointed to the multifaceted nature of identity, with a number of different theories and approaches used to explain how everyday people have a sense of themselves, their behaviors, desires, and representations.
In the era of interactive, digital, and networked media and communication, identity can be understood as even more complex, with digital users arguably playing a more extensive role in fashioning their own self-representations online, as well as making use of the capacity to co-create common and group narratives of identity through interactivity and the proliferation of audio-visual user-generated content online.
Makes accessible complex theories of identity from the perspective of today's contemporary, digital media environment
Examines how digital media has added to the complexity of identity
Takes readers through examples of online identity such as in interactive sites and social networking
Explores implications of inter-cultural access that emerges from globalization and world-wide networking
Описание: This book explores Japan-in-transition from internationalization to globalization from the perspectives of language and identity. The chapters address how national identity has faced the shift from hard to soft power, offer critical analyses of multilingual practices, and investigate what teaching, learning and using Japanese mean in the context of increasing mobility.
Автор: Capstick Название: Multilingual Literacies, Identities and Ideologies ISBN: 1137569778 ISBN-13(EAN): 9781137569776 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the language and literacy practices which sustain transnational migration across generations and across traditional boundaries such as school and home. The author has conducted extensive fieldwork in Pakistan and the UK to study migration between the two countries. Individuals’ access to the dominant literacies of migration are contrasted with the vernacular practices which migrants take up at home as part of their digital literacies. The study explores the blurring of boundaries between home and school as well as the blurring of boundaries between language varieties. Tracing access to literacy in this way also shines a light on the literacy mediators migrants turn to for help with English language learning and when trying to access the bureaucratic literacies of migration. The study ends by exploring how migrants use all of their language resources, not just English, to fit into their new homes once they have arrived in the UK.
Автор: Antaki C & Widdicombe S Название: Identities in Talk ISBN: 0761950613 ISBN-13(EAN): 9780761950615 Издательство: Sage Publications Рейтинг: Цена: 8395.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This text demonstrates that identities are constructed "live" in the actual exchange of talk. It identifies how a person can be ascribed to a category, and the ways in which people are able to create their own "identity" beyond the classic categories of age, gender, class and ethnicity.
Автор: Muller, Janet Название: Language and conflict in northern ireland and canada ISBN: 0230230652 ISBN-13(EAN): 9780230230651 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In a unique contribution to understanding the interaction of language policy and planning in modern conflict resolution, Janet Muller provides an insider account of the search for improved status for the Irish language in Northern Ireland from the 1980s.
Автор: Labov Название: The Language of Life and Death ISBN: 1107656818 ISBN-13(EAN): 9781107656819 Издательство: Cambridge Academ Рейтинг: Цена: 3643.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Labov extends his widely used framework for narrative analysis to matters of greatest human concern: accounts of the danger of death, violence, premonitions and large-scale community conflicts. This book provides a rich range of narratives that grip the reader`s attention together with an analysis of how it is done.
Автор: Sabet Название: Communicating through Vague Language ISBN: 1137486376 ISBN-13(EAN): 9781137486370 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comparative study of vague language based on naturally occurring data of L1 and L2 speakers in academic settings. It explores how L2 learners have diverse and culturally specific needs for vague language compared with L1s, and are generally vaguer.
Автор: Quiroga Alejandro Название: Football and National Identities in Spain ISBN: 0230355404 ISBN-13(EAN): 9780230355408 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates the use of football to create, shape and promote Spanish, Catalan and Basque national identities and explores the utilization of soccer to foster patriotic feelings, exposing the often dark vested interests behind the propagation of national narratives through soccer.
Название: Racial and Ethnic Identities in the Media ISBN: 113756833X ISBN-13(EAN): 9781137568335 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume examines the role and representation of ‘race’ and ethnicity in the media with particular emphasis on the United States. It highlights contemporary work that focuses on changing meanings of racial and ethnic identity as they are represented in the media; television and film, digital and print media are under examination. Through fourteen innovative and interdisciplinary case studies written by a team of internationally based contributors, the volume identifies ways in which ethnic, racial, and national identities have been produced, reproduced, stereotyped, and contested. It showcases new emerging theoretical approaches in the field, and pays particular attention to the role of race, ethnicity, and national identity, along with communal and transnational allegiances, in the making of identities in the media. The topics of the chapters range from immigrant newspapers and gangster cinema to ethnic stand-up comedy and the use of ‘race’ in advertising.
Автор: Douai Название: Mediated Identities and New Journalism in the Arab World ISBN: 1137581409 ISBN-13(EAN): 9781137581402 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book looks into the role played by mediated communication, particularly new and social media, in shaping various forms of struggles around power, identity and religion at a time when the Arab world is going through an unprecedented period of turmoil and upheaval. The book provides unique and multifocal perspectives on how new forms of communication remain at the centre of historical transformations in the region.
The key focus of this book is not to ascertain the extent to which new communication technologies have generated the Arab spring or led to its aftermaths, but instead question how we can better understand many types of articulations between communication technologies, on the one hand, and forms of resistance, collective action, and modes of expression that have contributed to the recent uprisings and continue to shape the social and political upheavals in the region on the other. The book presents original perspectives and rigorous analysis by specialists and academics from around the world that will certainly enrich the debate around major issues raised by recent historical events.
Автор: Angouri Название: Constructing Identities at Work ISBN: 0230272371 ISBN-13(EAN): 9780230272378 Издательство: Springer Рейтинг: Цена: 11179.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection presents cutting edge research on the process of identity construction in professional and institutional contexts, from corporate workplaces, to courtrooms, classrooms, and academia. The chapters consider how interactants do identity work and how identity is indexed (often in subtle ways) in workplace discourse.
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