Автор: Stroud Dick Название: Marketing to the Ageing Consumer ISBN: 0230378196 ISBN-13(EAN): 9780230378193 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Автор: Manfredi Название: Challenges of Active Ageing ISBN: 1137532491 ISBN-13(EAN): 9781137532497 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This editedcollection takes a multi-disciplinary approach to the ‘Active Ageing’ agenda toenable readers to consider the implications of this phenomenon for the law, theworkplace, and for working lives from a holistic perspective. Challenges of Active Ageing bringstogether academics working throughout Europe from different disciplinesincluding law, industrial relations, human resource management and occupationalpsychology to explore and debate the challenges of the ‘Active Ageing’ agendafor equality law and management practice. Also including shorter contributionsfrom law, human resource management, trade union and other practitioners, thisbook aims to fully reflect how organizations can adjust their practices torespond to the challenge of an aging population and extended working lives.
Автор: Leontowitsch Miranda Название: Researching Later Life and Ageing ISBN: 0230280471 ISBN-13(EAN): 9780230280472 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This collection on researching later life and ageing critically reflects upon the qualitative methods used in gaining knowledge of under-researched groups of older people and sets out future research agendas.
Автор: Bueno Название: The Ageing Immune System and Health ISBN: 3319433636 ISBN-13(EAN): 9783319433639 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The present book intends to provide an update on immunosenescence and how deficiencies in the immune system contribute to a higher susceptibility to infections, decline in organ function, reduced vaccination responses, age-related disease and the ageing process itself, negatively affecting longevity. Our focus is on the main changes in immune system cells and their products occurring during the ageing process and the possible consequences for health and disease. This includes: discussion of the modulatory and/or suppressive mechanisms associated with the alterations in T regulatory cells, B regulatory cells and Myeloid Derived Suppressor cells; changes in the immune system observed in chronic neurodegenerative diseases, cancer, lung disease and frailty will also be discussed. Most importantly we provide recent literature information about possible interventions (focusing on physical activity) that could alleviate the negative effects of immunosenescence.
The Ageing Immune System and Health is a comprehensive guide on the field intended to all physicians, researchers, professors and students interested on relationship between immune system, ageing and health.
Автор: Anders Olsen; Matthew S. Gill Название: Ageing: Lessons from C. elegans ISBN: 3319447017 ISBN-13(EAN): 9783319447018 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together in one volume the current state of ageing research in the nematode Caenorhabditis elegans. The authors are leading researchers in the field, placing this topic in the context of human ageing, describing how and why basic discoveries in this simple organism have impacted our prospects for intervention in the ageing process. The authors cover a broad range of topics with regards to organismal and reproductive ageing including anatomical, physiological and biochemical changes, as well as genetic and environmental interventions that promote longevity and ameliorate age-related disease. Ageing is the single most important factor determining the onset of human disease in developed countries. With current worldwide demographic trends indicating that the number of individuals over the age of 65 will continue to rise, it is clear that an understanding of the processes that underpin ageing and age-related disease represents a key challenge in the biomedical sciences. In recent years there have been huge advances in our understanding of the ageing process and many of these have stemmed from genetic analysis of C. elegans. With no analogous book in this subject area this work will be of interest to a wide audience, ranging from academic researchers to the general public.
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