Researching Later Life and Ageing, Leontowitsch Miranda

Автор: Stroud Dick
Название: Marketing to the Ageing Consumer
ISBN: 0230378196 ISBN-13(EAN): 9780230378193
Издательство: Springer
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Цена: 8384.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Автор: Hubble Nick
Название: Ageing, Narrative and Identity
ISBN: 0230390935 ISBN-13(EAN): 9780230390935
Издательство: Springer
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Цена: 10760.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book outlines the methodology and results of the Fiction and the Cultural Mediation of Ageing Project, led by a research team from Brunel University, UK. It investigates how older people resist stereotypical cultural representations of ageing and demonstrates the importance of narrative understanding to social agency.