Описание: Increasingly, the challenge of management is to create and supply knowledge in order to sustain organizational performance. However, few books on management strategy have been written using this concept as a foundation. This unique volume adopts a knowledge-based approach that will complement, or perhaps supllant, other perspectives.
Автор: Palfrey John Название: Intellectual Property Strategy ISBN: 0262516799 ISBN-13(EAN): 9780262516792 Издательство: MIT Press Рейтинг: Цена: 2700.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy -- especially in an era of changing attitudes about media.
Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property -- patent, copyright, trademark, and trade secret -- and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.
The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Автор: Davis Joseph, Subrahmanian Eswaran, Westerberg Art Название: Knowledge Management / Organizational and Technological Dimensions ISBN: 3790800813 ISBN-13(EAN): 9783790800814 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a unique blend of articles which combines both conceptual and practical concerns related to devising and implementing sustainable Knowledge Management systems and solutions in contemporary global organizations. The book's contributors are among the leading thinkers and practitioners in this growing field. The seamless synthesis of the human, organizational, and technological dimensions of Knowledge Management makes this book a definitive guide for academics and practising managers alike.
Автор: Singh Kshitij Kumar Название: Biotechnology and Intellectual Property Rights ISBN: 8132220587 ISBN-13(EAN): 9788132220589 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bearing in mind the collaborative nature of bioinformatics and genomic databases, the book evaluates the pros and cons of open biotechnology and assesses the implications of extending intellectual property rights to human genetic resources, before explaining the ownership puzzle concerning human genetic material used in genetic research.
Описание: The book presents and reviews the ideas of Max Boisot, one of the most original thinkers in organization theory over the last 30 years. It includes Boisot`s seminal works on knowledge, information, and organization, as well as commentaries and reflections by his collaborators.
Автор: Shim Ph.D., Jae K. Название: Modern Cost Management and Analysis 3ed. ISBN: 0764141031 ISBN-13(EAN): 9780764141034 Издательство: Ingram Рейтинг: Цена: 3137.00 р. Наличие на складе: Нет в наличии.
Описание: Part of "Barron`s Business Library Series", this book speaks to men and women who are starting a company or managing a small-to-medium-size business.It includes such topics as understanding cost concepts, job-order costing, process costing, activity-based costing (ABC), activity-based management (ABM), and cost-volume and break-even analysis.
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