Wally Olins. Brand New.

Автор: Caruana, Wally
Название: Aboriginal Art
ISBN: 0500204160 ISBN-13(EAN): 9780500204160
Издательство: Thames & Hudson
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Цена: 2143.00 р.
Наличие на складе: Поставка под заказ.

Описание: Showcases the work of Australia`s indigenous artists from all parts of the continent. This book provides information about the impact of urban living, the growth of local art centres which support the work of indigenous artists, and the rise of women artists.

Автор: Olins, Wally
Название: Wally Olins: The Brand Handbook
ISBN: 0500514089 ISBN-13(EAN): 9780500514085
Издательство: Thames & Hudson
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Цена: 2137.00 р.
Наличие на складе: Невозможна поставка.

Описание: Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.

Название: Wally olins on brand
ISBN: 0500511454 ISBN-13(EAN): 9780500511459
Издательство: Thames & Hudson
Цена: 3127.00 р.
Наличие на складе: Поставка под заказ.

Описание: The author draws upon a lifetime's experience to reveal the way in which the most successful brands in the world triumph by making insiders believe in them and consumers buy into them. But now branding has moved so far beyond its commercial origins that consumer response has entered uncharted territory. Olins sets out the ground rules for branding success in the 21st century and explains why understanding the links between business, brand and consumer has never been so vital for commercial success. This guide covers all aspects of branding: how it works, how to make and sustain brands, how brands impact upon customers, companies, regions and nations and why all brands are vulnerable. It employs numerous examples, including global giants such as Nike, Shell, Coca Cola and MacDonald's, and a special case study of Volkswagen; it also illustrates logos, advertisements and the paraphenalia of modern commerce. Point-by-point guidelines show the way to branding success, including how to run a sevice brand and how to launch a worldwide programme. Olins offers an insider's look at our rapidly changing society, considering the impact of social conscience, environmental awareness and increased consumer input; his book will be an essential purchase for everyone in advertising, marketing and business.

Автор: Herbert, Sir Wally
Название: Across the Arctic Ocean
ISBN: 0500252149 ISBN-13(EAN): 9780500252147
Издательство: Thames & Hudson
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Цена: 4117.00 р.
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Описание: Luke is the fifth release in the Zondervan Exegetical Commentary on the New Testament series, the only commentary series with a graphical display, theology in application section and identification of the main idea for each section. Each passage is interpreted in the light of its biblical setting with a view to grammatical detail, literary context, flow of biblical argument and historical setting.