Social Media Design for Dummies, Warner Janine, LaFontaine David
Автор: Ioannis Pitas Название: Graph-Based Social Media Analysis ISBN: 149871904X ISBN-13(EAN): 9781498719049 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Focused on the mathematical foundations of social media analysis, Graph-Based Social Media Analysis provides a comprehensive introduction to the use of graph analysis in the study of social and digital media. It addresses an important scientific and technological challenge, namely the confluence of graph analysis and network theory with linear algebra, digital media, machine learning, big data analysis, and signal processing.
Supplying an overview of graph-based social media analysis, the book provides readers with a clear understanding of social media structure. It uses graph theory, particularly the algebraic description and analysis of graphs, in social media studies. The book emphasizes the big data aspects of social and digital media. It presents various approaches to storing vast amounts of data online and retrieving that data in real-time. It demystifies complex social media phenomena, such as information diffusion, marketing and recommendation systems in social media, and evolving systems. It also covers emerging trends, such as big data analysis and social media evolution. Describing how to conduct proper analysis of the social and digital media markets, the book provides insights into processing, storing, and visualizing big social media data and social graphs. It includes coverage of graphs in social and digital media, graph and hyper-graph fundamentals, mathematical foundations coming from linear algebra, algebraic graph analysis, graph clustering, community detection, graph matching, web search based on ranking, label propagation and diffusion in social media, graph-based pattern recognition and machine learning, graph-based pattern classification and dimensionality reduction, and much more. This book is an ideal reference for scientists and engineers working in social media and digital media production and distribution. It is also suitable for use as a textbook in undergraduate or graduate courses on digital media, social media, or social networks.
Описание: <em>Media Influence on Social and Political Change in Africa</em> addresses the development of new mass media and communication tools and its influence on social and political change. While analysing democratic transitions and cultures with a theoretical perspective, this book also presents case studies and national experiences for media, new media, and democracy scholars and practitioners.
Автор: Hill Craig A Название: Social Media, Sociality, and Survey Research ISBN: 111837973X ISBN-13(EAN): 9781118379738 Издательство: Wiley Рейтинг: Цена: 10288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The first book to address how social media is revolutionizing the field of survey research, Social Media, Sociality, and Survey Research equips readers with a new ideology for conducting data collection and analysis in the face of emerging technologies.
Автор: Poore Megan Название: Studying and Researching with Social Media ISBN: 1446269728 ISBN-13(EAN): 9781446269725 Издательство: Sage Publications Рейтинг: Цена: от 1659.00 р. Наличие на складе: Есть
Описание: This practical book is a one-stop shop for anyone wanting - or needing - to integrate social media tools into their studies and research. Megan Poore shares the secrets of how to harness the power of social media tools to improve academic productivity.
Автор: Zafarani Название: Social Media Mining ISBN: 1107018854 ISBN-13(EAN): 9781107018853 Издательство: Cambridge Academ Рейтинг: Цена: 9027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Media Mining integrates social media, social network analysis, and data mining to provide a coherent platform for students, practitioners, researchers and project managers to understand the basics and potentials of social media mining. It presents fundamental concepts, emerging issues, and effective algorithms for network analysis and data mining.
Описание: Introduce your business to the world with this essential guide to social media marketing
Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram.
Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to:
Create a profitable social media strategy for your business
Exploit each platform to reap the highest returns
Master the basics of each platform, and optimise your content
Shape your reputation and promote your social media efforts
Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.
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