Approaching the Bible in Medieval England, Poleg Eyal

Автор: Nir Eyal
Название: Hooked
ISBN: 0241184835 ISBN-13(EAN): 9780241184837
Издательство: Random House - Penguin
Рейтинг:
Цена: 1979.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of research, consulting, and practical experience. It also provides readers with practical insights.

Автор: Eyal Nir
Название: Hooked: How to Build Habit-Forming Products
ISBN: 1591847788 ISBN-13(EAN): 9781591847786
Издательство: Random House (USA)
Цена: 2391.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: How do successful companies create products people cant put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.

Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

Practical insights to create user habits that stick.
Actionable steps for building products people love.

Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Автор: Michael, Kobi Ben-ari, Eyal Kellen, David
Название: Transformation of the world of war and peace support operations
ISBN: 0313365016 ISBN-13(EAN): 9780313365010
Издательство: Bloomsbury
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Цена: 9801.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: With the end of the Cold War, the euphoria of the Gulf War of the 1990s and the avowal of a New World Order, peace-operations were declared as the recipe for a better world through international intervention in conflict arenas.