Автор: Eyal Nir Название: Hooked: How to Build Habit-Forming Products ISBN: 1591847788 ISBN-13(EAN): 9781591847786 Издательство: Random House (USA) Цена: 2934 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How do successful companies create products people cant put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products.
Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick. Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Автор: Michael, Kobi Ben-ari, Eyal Kellen, David Название: Transformation of the world of war and peace support operations ISBN: 0313365016 ISBN-13(EAN): 9780313365010 Издательство: Bloomsbury Рейтинг: Цена: 9801 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With the end of the Cold War, the euphoria of the Gulf War of the 1990s and the avowal of a New World Order, peace-operations were declared as the recipe for a better world through international intervention in conflict arenas.
Автор: Kossovsky, Dr. Nir Greenberg, Michael D. Brandegee, Robert C. Название: Reputation, stock price, and you ISBN: 1430248904 ISBN-13(EAN): 9781430248903 Издательство: Springer Рейтинг: Цена: 4890 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: "All of our working lives we have heard the mantra, 'a reputation lost is never regained.' Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky's book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to explain how to spot value-destroying reputation risk and how to manage it or live with its consequences. Couldn't be more timely."
--Tom Skwarek, Managing Director-Structuring and Solutions Group, Unicredit Bank AG; previously Managing Director-Corporate Strategic Solutions, Swiss Re.
"There are fiduciary reasons why corporate directors would benefit from reading this book. There is also a personal benefit. The collapse of a company's reputation can stain the personal reputation of its directors."
--George Miles, Member of the Board of Directors, AIG, EQT, Harley Davidson, HFF, and Wesco.
"Nir Kossovsky has written a gripping tale, first educating the reader by distinguishing between corporate branding and reputation, then alarming us with case histories of mismanagement of corporate reputational crises, and finally reassuring all with a unique solution, i.e., insuring against the risk of reputational loss."
--John H. Bennett, Partner, Global Brand Positioning, previously Chief Marketing Officer, Visa, Inc.
"While directors know reputation is important, it often is treated as a vague 'good' until something bad happens. Nir Kossovsky does a great job, with many examples, of connecting reputation to stock price and to behaviors, before and after crises. If you are a director, a senior manager, or a regulator, you should read this book and remember the lessons it offers. There is no office which will restore reputation, but careful planning and quick response, as Nir points out, can make a big difference."
--Herbert S. Winokur, Jr., former chairman on Enron's Board Finance Committee and a director of many for-profits and non-profits
A company that takes a hit to its reputation--BP after the Gulf oil spill, Barclays after fiddling LIBOR, News Corp after the phone hacking scandal--enters a world of grief: market value falls along with employee morale, regulatory scrutiny increases, and customers defect and boycott. Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others shows how a company's reputation is created and how reputational value impacts corporate P&L and the personal finances of its many stakeholders. Better yet, it shows what you can do to profit from, increase, protect, monitor, evaluate, restore, and even insure reputational value.
If your job, bonus, options, salary, or investments depend on the stock price of a public company--or on the sales, profitability, or value of a private company--you need to read this book to understand the concrete steps you can take to improve your firm's reputation, reduce risks to its finances and industry standing, and reap the highest reputational dividends. Using dozens of case studies, Reputation, Stock Price, and You
Explains how stakeholders, and their expectations, both shape and are shaped by a company's reputation
Describes how reputations for ethics, innovation, good governance, quality, safety, sustainability, and security are created and lost
Explains why both corporate and individual stakeholder behavior affect reputational value
Shows how you can influence the expectations and behaviors of stakeholders, which in turn can improve corporate finances, reduce operational risk, and increase stock price or market value
Provides sensitive tools for tracking and predicting stock price as a function of reputational value metrics
The majority of directors at U.S. public companies now co
Автор: Boms, Nir T. Название: Expat-ing democracy ISBN: 3631654693 ISBN-13(EAN): 9783631654699 Издательство: Peter Lang Рейтинг: Цена: 9971 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking Syria and Iran as case studies, this book explores how expatriate groups have used tools such as technology and new media to influence political discourse and to irrevocably alter the political dynamics both in their home countries and in the Middle East at large. Based on over 60 in-depth interviews with dissidents, expat leaders, journalists and researchers from Syria and Iran that were conducted both before and after the Arab Spring, the author examines the tripartite relationship between technology, dissent and democratization. This approach offers a unique perspective on contemporary geopolitics in the Middle East and considers possible scenarios for the future of the region.
Автор: Sde-or, Imi Yanilov, Eyal Название: Krav maga ISBN: 9657178002 ISBN-13(EAN): 9789657178003 Издательство: Неизвестно Рейтинг: Цена: 2374 р. Наличие на складе: Невозможна поставка.
Описание: This essential text for undergraduate courses on Northern Ireland combines coverage of the historical context of the situation in Northern Ireland with a thorough examination of the contemporary political situation and the peace process. The book explores the issues behind the longevity of the conflict and provides a detailed analysis of the attempts to create a lasting peace in Northern Ireland.
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