Reputation, stock price, and you, Kossovsky, Dr. Nir Greenberg, Michael D. Brandegee, Robert C.

Автор: Jackson, Kevin
Название: Building Reputational Capital
ISBN: 0195161386 ISBN-13(EAN): 9780195161380
Издательство: Oxford Academ
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Цена: 5542.00 р.
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Описание: In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking
the high road--the only path that leads to lasting success.
Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked in
conventional analyses of financial statements. Speaking directly to the work experience of real people in practical business settings, Jackson couples each principle with straightforward actions that drive management systems, and he provides tested strategies--from downsizing techniques to
e-commerce tips--that cultivate the hidden power of a good reputation. He outlines the advantages of a superior reputation (simply put, people want to work for, invest in, and do business with a company or person with integrity), describes the vital role the firm's leader must play, offers ways to
build and protect your reputation on the Internet (from defusing Internet rumors to creating an online community), and shows how to rescue your reputation once disaster hits. Perhaps most important, he shows how to strike the right balance of virtues like authenticity, honesty, responsibility, and
stewardship of the environment, employees, and the economy.
Highlighted with real-life success stories--from giants like Hewlett-Packard to small firms like Thanksgiving Coffee Company (which invests part of its revenues in the Central American villages in which its beans are grown), Building Reputational Capital offers a simple but effective guide for
executives, managers, entrepreneurs, legal professionals, and corporate consultants.

Автор: Honey, Garry
Название: Short guide to reputation risk
ISBN: 0566089955 ISBN-13(EAN): 9780566089954
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: There are all sorts of problems associated with reputation risk. Using a number of simple models, this title explains reputation risk. It differentiates it from other forms of risk. It provides a series of tools for identifying and managing reputation risk. It helps you assign responsibility for reputation risk in your management structure.

Автор: Verhezen Peter
Название: Vulnerability of Corporate Reputation
ISBN: 1137547359 ISBN-13(EAN): 9781137547354
Издательство: Springer
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Цена: 8384.00 р.
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Описание: The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies.This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.