Описание: This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.
Описание: EVERYTHING YOU NEED TO BUILD REVENUE-GENERATING PARTNERSHIPS
Corporations have profited from strong business development strategies for years. So it's no surprise that of the half-million new businesses created each year, the most successful ones are driven by business development. Now, savvy professionals on the business side of a startup have a reliable guide to perfecting the partnership strategies that will quickly add value to any company.
Pitching & Closing gives you concrete action steps for mastering the specific skill set today's business-development professionals need to define their roles and meet revenue expectations. Written in practical terms by playmakers at Twitter and SocialRank, this A-to-Z guide walks you through forging relationships, pitching a company's product, building a network, sourcing deals, making rejection positive, and staying cool while closing large deals. Firsthand accounts from business development executives across many industries, from tech to television to finance, bring to life such topics as:
How to consistently identify and land the best strategic alliances for your business
Why people say "yes" and why they say "no"
Etiquette for making introductions and reaching out to people in ways that elicit responses
Monitoring core metrics to know where to invest your time
In addition to implementable advice and techniques from the top minds in the industry, this complete resource features an entire section of best practices for every step of the partnering process. Make your moves with the confidence of having a team of experts at your back.
The road from startup to IPO starts with Pitching & Closing.
PRAISE FOR PITCHING & CLOSING
"This book is a must-read for anyone in the business of transforming professional relationships into powerful strategic partnerships." -- Adam Bain, President of Global Revenue at Twitter
"Pitching & Closing does a phenomenal job of giving you a seat in the room during some of the biggest business development deals of late. Anyone who reads this book will come away with a deep understanding of business development in the world of startups." -- Dylan Smith, CFO of Box
"Pitching & Closing is the definitive guide to partnerships for the next generation of entrepreneurs and business leaders." -- Adam Braun, Founder and CEO of Pencils of Promise
"An honest and insightful look at the delicate and complex handling of business development that] guides readers on how to turn good ideas into great partnerships." -- Kyle Kelly, Business Development & Analysis at Zappos.com
"Alex Taub and Ellen DaSilva have written the bible for business development in startup land--a well-researched, easily accessible accounting of best practices and tips of the trade from the people who are leaders in opening and closing deals that define some of the most exciting new companies on the landscape." -- Laurie Racine, Board Member, Creative Commons
"I never thought I'd read a book that not only explains how nuanced business development can be, but also actually gives you what you need to take teams big and small to grow their business through partnerships. Impressive and fun to read." -- Paul Murphy, CEO of Dots and Partner at Betaworks
Автор: Pennant Название: The Journey from Chester to London ISBN: 1108067913 ISBN-13(EAN): 9781108067911 Издательство: Cambridge Academ Рейтинг: Цена: 6970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In his 1782 travelogue, naturalist Thomas Pennant (1726-98) immortalised the local history, churches, homes and antiquities he encountered on his yearly trip to London. Featuring twenty-two engravings, the book contains an account of Pennant`s 1780 journey, as well as the description of an alternative route beginning in Northamptonshire.
Автор: Craft Jerry, Sullivan Kathleen Название: Pitching for the Stars: My Seasons Across the Color Line ISBN: 0896727874 ISBN-13(EAN): 9780896727878 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3188.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In early summer 1959, Texas Tech senior Jerry Craft was planning to stay home on the family ranch when Carl Sedberry, a semipro baseball manager, phoned, asking him to try out for his club. Craft had never heard of the Wichita Falls/Graham Stars, but they needed a pitcher, and Craft was surprised and persuaded by their offer to pay $75 per game. Craft was in for an even bigger surprise when he reported to Spudder Park and realized that Mr. Sedberry was recruiting him for the West Texas Colored League. No one--least of all Craft--could know for sure what would happen when the League's first white pitcher took the mound that summer day. But as Mr. Sedberry's wisdom prevailed, the Stars and their white teammate pulled together to play a game they loved. Craft would pitch two seasons for the Stars. As they made history Craft and his teammates would learn much from Mr. Sedberry and each other about sports and life, and share experiences that would change them forever. Looking back on those years before the Civil Rights movement, when baseball was still very much a segregated game in a segregated society, Craft relates an unlikely story of respect, character, humor, and ultimately friendship.
Автор: Pennant Название: A Tour in Wales, MDCCLXXIII ISBN: 1108073603 ISBN-13(EAN): 9781108073608 Издательство: Cambridge Academ Рейтинг: Цена: 7286.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thomas Pennant (1726-98) is remembered for his work in bringing natural history to popular attention and for his engaging travel writing. This lavishly illustrated tour of his native country, first published in two volumes between 1778 and 1791, is full of delightful vignettes and historical background.
Автор: Duane W Rockerbie; Stephen T Easton Название: The Run to the Pennant ISBN: 1493952978 ISBN-13(EAN): 9781493952977 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book employs sound empirical work using time-series methods not commonly used in the economics of sportsГЇВїВЅ . It develops new models that can generate multiple equilibria and unsustainable runs.
Автор: Pennant Название: A Tour in Wales, MDCCLXXIII ISBN: 110807359X ISBN-13(EAN): 9781108073592 Издательство: Cambridge Academ Рейтинг: Цена: 7286.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Thomas Pennant (1726-98) is remembered for his work in bringing natural history to popular attention and for his engaging travel writing. This lavishly illustrated tour of his native country, first published in two volumes between 1778 and 1791, is full of delightful vignettes and historical background.
Автор: Pennant Название: History of Quadrupeds ISBN: 1108005160 ISBN-13(EAN): 9781108005166 Издательство: Cambridge Academ Рейтинг: Цена: 4909.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A beautifully illustrated two-volume book on the classification of mammals, published in 1793, and read by Charles Darwin.
Автор: Pennant Название: History of Quadrupeds ISBN: 1108005179 ISBN-13(EAN): 9781108005173 Издательство: Cambridge Academ Рейтинг: Цена: 4909.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A beautifully illustrated two-volume book on the classification of mammals, published in 1793, and read by Charles Darwin.
Автор: Pennant Название: Arctic Zoology ISBN: 1108073654 ISBN-13(EAN): 9781108073653 Издательство: Cambridge Academ Рейтинг: Цена: 5861.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 1784 two-volume work by Thomas Pennant (1726-98), zoologist and traveller, describes the wildlife of northern America, Europe and Siberia. Volume 1 describes the various habitats of the Arctic and its indigenous quadrupeds. Other works by Thomas Pennant are also reissued in the Cambridge Library Collection.
Автор: Pennant Название: Arctic Zoology ISBN: 1108073662 ISBN-13(EAN): 9781108073660 Издательство: Cambridge Academ Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This 1784 two-volume work by Thomas Pennant (1726-98), zoologist and traveller, describes the wildlife of northern America, Europe and Siberia. Volume 2 deals with birds, including some, such as the passenger pigeon, which are now extinct. Other works by Pennant are also reissued in the Cambridge Library Collection.
Автор: Duane W Rockerbie; Stephen T Easton Название: The Run to the Pennant ISBN: 1461478847 ISBN-13(EAN): 9781461478843 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book employs sound empirical work using time-series methods not commonly used in the economics of sportsГЇВїВЅ . It develops new models that can generate multiple equilibria and unsustainable runs.
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