Studies in the History of Western Linguistics, Bynon
Автор: Ellis Cashmore Название: Elizabeth Taylor: A Private Life for Public Consumption ISBN: 1628920696 ISBN-13(EAN): 9781628920697 Издательство: Bloomsbury Academic Рейтинг: Цена: 2993.00 р. 4275.00-30% Наличие на складе: Есть (1 шт.) Описание: The first volume to examine the iconic Elizabeth Taylor in this light, Elizabeth Taylor: A Private Life for Public Consumption paints Taylor as the seminal representation of “celebrity.” A figure of enormous charisma and cultural sway, she intrigued a global audience with her marriages and extra-marital improprieties, as well as her extravagant jewelry, her never-ending illnesses, her dependency on alcohol, and her perplexing friendship with Michael Jackson. Despite her continued world-renown, however, most people would be hard-pressed to name even three of her films, though she made over seventy. Ellis Cashmore traces our modern, hyperactive celebrity culture back to a single instant in Taylor’s life: the publicizing of her scandalous affair with Richard Burton by photographer Marcelo Geppetti in 1962, which announced the arrival of a new generation of predatory photojournalists and, along with them, a strange conflation between the public and private lives of celebrities. Taylor’s life and public reception, Cashmore reveals, epitomizes the modern phenomenon of “celebrity.”
Название: Business Result DVD Edition: Upper-Intermediate: Skills for Business Studies Pack ISBN: 0194739511 ISBN-13(EAN): 9780194739511 Издательство: Oxford University Press Рейтинг: Цена: 2725.00 р. Наличие на складе: Есть (1 шт.) Описание: Skills for Business Studies is a companion to Business Result for students studying Business Studies and related degree courses.
Автор: Hua Zhu Название: Research Methods in Intercultural Communication ISBN: 1118837436 ISBN-13(EAN): 9781118837436 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.
Описание: Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically.
The publication in the past ten years of linguistic atlases of England and Scotland has not only advanced our knowledge of the lexical and morphological variety inherent in the English language, but has made it possible to establish a number of methodological principles for the study of language both in its contemporary distribution and in its historical evolution.
The essays in this volume, by contributors to the linguistic atlases and other dialectologists, describe some of the problems that bedevil the study of dialect and the methodological solutions employed to minimise them. They also survey the contributions that linguistic cartography can make to the study of English and of language in general. The considerations it embodies are of major importance for the student of language and, in addition, the book is an invaluable companion to the Atlases.
Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.
A comprehensive introduction to the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications.
Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context.
After discussing the trajectory from data to insight to decision, the book describes four approaches to machine learning: information-based learning, similarity-based learning, probability-based learning, and error-based learning. Each of these approaches is introduced by a nontechnical explanation of the underlying concept, followed by mathematical models and algorithms illustrated by detailed worked examples. Finally, the book considers techniques for evaluating prediction models and offers two case studies that describe specific data analytics projects through each phase of development, from formulating the business problem to implementation of the analytics solution. The book, informed by the authors' many years of teaching machine learning, and working on predictive data analytics projects, is suitable for use by undergraduates in computer science, engineering, mathematics, or statistics; by graduate students in disciplines with applications for predictive data analytics; and as a reference for professionals.
Автор: Wray Alison Название: Projects in Linguistics and Language Studies ISBN: 1444145363 ISBN-13(EAN): 9781444145366 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Projects in Linguistics and Language Studies, Third Edition, provides practical guidance for undergraduate students on how to plan, prepare and present a research project in linguistics or English language studies.
Автор: Fludernik Monika Название: Linguistics and Literary Studies / Linguistik und Literaturw ISBN: 3110307561 ISBN-13(EAN): 9783110307566 Издательство: Walter de Gruyter Рейтинг: Цена: 24165.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Die Beitrage des Bandes zeigen, dass die disziplinare Begegnung zwischen Sprach- und Literaturwissenschaft weit mehr ist als eine Tradition akademischer Institutionen. In 16 allgemein-theoretischen und textbezogenen Analysen werden Beruhrungspunkte zwischen den beiden Disziplinen beleuchtet, auch solcher institutioneller Art. Es werden die Gemeinsamkeiten und Unterschiede zwischen Alltagsdiskurs und Literatur herausgearbeitet und linguistische Begrifflichkeiten auf literarische Texte angewandt. Dies betrifft Fragen wie Sprechakt, Referenz, und Inferenz, die Strukturen und die Relevanz des kognitiven und kulturellen Hintergrunds fur beide Diskursformen, Rhetorik und Perspektivierungen, Sprach- und Schreibstile, Gattungen und andere Ebenen diskursiver Traditionen.
Автор: Chrzan Janet, Brett John Название: Food Culture: Anthropology, Linguistics and Food Studies ISBN: 1785332899 ISBN-13(EAN): 9781785332890 Издательство: Berghahn Рейтинг: Цена: 18876.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This volume offers a comprehensive guide to methods used in the sociocultural, linguistic and historical research of food use. This volume is unique in offering food-related research methods from multiple academic disciplines, and includes methods that bridge disciplines to provide a thorough review of best practices. In each chapter, a case study from the author's own work is to illustrate why the methods were adopted in that particular case along with abundant additional resources to further develop and explore the methods.
