Fields Tim Mobile & Social Game Design 9781466598683

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Автор: Fields Tim
Название: Mobile & Social Game Design
ISBN: 9781466598683
Издательство: Taylor&Francis
Классификация:

Разработка и программирование игр

ISBN-10: 1466598689
Обложка/Формат: Paperback
Страницы: 236
Вес: 0.51 кг.
Дата издания: 28.02.2014
Язык: English
Издание: 2 ed
Иллюстрации: 57 illustrations, black and white
Размер: 254 x 177 x 15
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Graphical & digital media applications, COMPUTERS / Programming / Games
Подзаголовок: Monetization methods and mechanics, second edition
Ссылка на Издательство: Link
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Поставляется из: Европейский союз
Описание:

Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization

Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make stickier, more compelling games on all types of devices. Through the books many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology.

Learn How to Attract--and Retain--Gamers and Make Money

The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the games overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Mobile & Social Game Design, Fields Tim