Описание: Readers seeking management careers in hospitality will enter a dynamic industry filled with opportunities. The rewards are many, but so are the challenges. Todays hospitality managers must deal with such complex factors as globalization, terrorism threats, ecotourism, internet commerce, new business and financial models, and rapidly changing consumer demands. Introduction to Management in the Hospitality Industry, Tenth Edition gives readers the industry know-how and the management skills needed to thrive in all aspects of the field, from food service to lodging to tourism. The Tenth Edition of Introduction to Management in the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors. This book has the most thorough coverage of the hospitality industry, covering foodservice, lodging, and travel and tourism, hospitality careers, and hospitality management. Readers will have a strong grasp of the many facets of the hospitality industry once they have utilized this textbook.
Автор: Allen, Johnny O`toole, William Harris, Robert Mcdo Название: Festival and special event management ISBN: 1742164617 ISBN-13(EAN): 9781742164618 Издательство: Wiley Рейтинг: Цена: 7126.00 р. Наличие на складе: Поставка под заказ.
Описание: Festival and Special Event Management, 5thedition continues the comprehensive overview of the theoryand procedures associated with festivals and special eventsestablished in previous editions. The new edition of thismarket-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisationof event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of eventstrategies, and the different perspectives of event management areall discussed. This edition aims to embrace and extend the growingbody of knowledge relating to event management by tracking many ofthe recent changes and developments in the field. This offersstudents a current, relevant textbook for their study andprofessional reference.
Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
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