City-Centered Marketing: Why Local Is the Future of Global Business, Kotler Philip

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
Рейтинг:
Цена: 18703.00 р.
Наличие на складе: Поставка под заказ.

Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Автор: David Ford, Lars-Erik Gadde
Название: The Business Marketing Course: Managing in Complex Networks, 2nd Edition
ISBN: 0470034505 ISBN-13(EAN): 9780470034507
Издательство: Wiley
Рейтинг:
Цена: 8070.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.