Text and Image, Bateman John

Автор: Titscher S et al
Название: Methods of Text and Discourse Analysis
ISBN: 0761964835 ISBN-13(EAN): 9780761964834
Издательство: Sage Publications
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Цена: 9346.00 р.
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Описание: An overview of linguistic and sociological approaches to text and discourse analysis.

Автор: Buhmann
Название: Measuring Country Image
ISBN: 3658154063 ISBN-13(EAN): 9783658154066
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Автор: Boreus K & Bergstrom G
Название: Analyzing Text and Discourse
ISBN: 1473913756 ISBN-13(EAN): 9781473913752
Издательство: Sage Publications
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Цена: 6651.00 р.
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Описание: Clearly setting out the advantages and disadvantages of each methodology, and providing real-world examples of when the methodology has been used successfully, this introduction makes it easy for students to assess which approach would be best for their research and to implement it successfully.

Автор: Hao
Название: Motion Pictures and the Image of the City
ISBN: 3658143398 ISBN-13(EAN): 9783658143398
Издательство: Springer
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Цена: 6529.00 р.
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Описание: If you’ve ever had a special attachment to a film, and also an attachment to the city it was shot in, Xiaofei Haos book will give you a fresh eye on how the city is expressed in the film by the filmmaker. From the perspective of social science, each face of the city in a film comes from a choice – shown only on the basis of the filmmakers’ selection criteria. In this process, the film becomes the cognitive map of that city. The interweaving of the city space and film language will be elaborated first from the perspective of urban studies. Then some viewpoints of tourism studies will be provided to explore the relation between the image of the city in the film and in reality. Two films about the city Taipei are looked at as case studies: A One and a Two (Yi Yi, Director Edward Yang, 2000) and Au Revoir Taipei (Director Arvin Chen, 2010).

Автор: R. Harper; L. Palen; A. Taylor
Название: The Inside Text
ISBN: 9048167809 ISBN-13(EAN): 9789048167807
Издательство: Springer
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Цена: 23058.00 р.
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Описание: This book is the first to bring together scientific studies into the values that `texting` provides, examining both cultural variation in countries as different as the Philippines and Germany, as well as the differences between SMS and other communications channels like Instant Messaging and the traditional letter.