Автор: Motion Judy, Heath Robert L., Leitch Shirley Название: Social Media and Public Relations: Fake Friends and Powerful Publics ISBN: 0415856264 ISBN-13(EAN): 9780415856263 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?
The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so.
This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.
Winner of the 2016 NCA PRIDE Award for best book
Автор: Spolsky, Ellen Название: Word vs. image ISBN: 0230006310 ISBN-13(EAN): 9780230006317 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Arguing on recent cognitive evidence that reading a Bible is much more difficult for human brains than seeing images, this book exposes the depth and breadth of Protestant theologians` misunderstandings about how people could reform their spiritual lives - how they could literally change their minds.
Автор: Archetti Cristina Название: Politicians, Personal Image and the Construction of Politica ISBN: 1137353414 ISBN-13(EAN): 9781137353412 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is the media obsession with image leading to a degeneration of politics? Through the evidence provided by over 50 interviews with politicians across the UK and Italy - local councillors, MPs and MEPs - this book provides a very different picture of the world of politics than the one we often cynically imagine.
Автор: Jewell Richard B. Название: Slow Fade to Black: The Decline of RKO Radio Pictures ISBN: 0520289676 ISBN-13(EAN): 9780520289673 Издательство: Wiley Рейтинг: Цена: 4752.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Completing the two-part history of the RKO film studio, which began with RKO Radio Pictures: A Titan Is Born, this second volume charts the studio`s fortunes, which peaked during World War II, declined in the postwar period, and finally collapsed in the 1950s. It chronicles the period from 1942 to the company`s demise in 1957.
Автор: Jewell Richard B. Название: Slow Fade to Black: The Decline of RKO Radio Pictures ISBN: 0520289668 ISBN-13(EAN): 9780520289666 Издательство: Wiley Рейтинг: Цена: 9346.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Completing the detailed two-part history of the RKO film studio, which began with RKO Radio Pictures: A Titan Is Born, this second volume charts the studio`s fortunes, which peaked during World War II, declined in the postwar period, and finally collapsed in the 1950s. It chronicles the period from 1942 to the company`s demise in 1957.
Автор: Bateman John Название: Text and Image ISBN: 0415841984 ISBN-13(EAN): 9780415841986 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation.
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