A Functional Analysis of Political Television Advertisements, Benoit William L.
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Автор: Benoit, William L. Название: Functional analysis of political television advertisements ISBN: 1498525350 ISBN-13(EAN): 9781498525350 Издательство: Неизвестно Цена: 13332.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ. Описание: A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952-2012, Benoit investigates the three functions-acclaims, attacks, and defenses-and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.
Автор: Benoit, William L. Glantz, Mark J. Название: Persuasive attacks on donald trump in the 2016 presidential primary ISBN: 1498548547 ISBN-13(EAN): 9781498548540 Издательство: Неизвестно Рейтинг: Цена: 26898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book investigates persuasive attacks on Donald Trump in the 2016 Republican primaries through a variety of media-debates, TV spots, Twitter, Facebook, political cartoons, the National Review, and TV talk shows.
Автор: Benoit, William L. Название: Functional analysis of political television advertisements ISBN: 1498525350 ISBN-13(EAN): 9781498525350 Издательство: Неизвестно Рейтинг: Цена: 13332.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952-2012, Benoit investigates the three functions-acclaims, attacks, and defenses-and the topics of policy and character for these groups of political commercials. The following chapters are devoted to reporting similar data on presidential primary advertisements, presidential third party spots, other theories including Issue Ownership Theory and Functional Federalism Theory, as well as nonpresidential and non-U.S. election advertising. Benoit considers the data, discusses the development of political advertising over time, and finally, presents areas for further research. This book is a uniquely comprehensive examination of the value and use of television spots in political election rhetoric.
Описание: Political Election Debates presents theory and research on political leaders debates. Election debates in the United States and around the world (e.g., Germany, Israel, UK, South Korea, Taiwan, France) are explored. News coverage of debates is also examined.
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