Название: Media, organizations and identity ISBN: 0230515517 ISBN-13(EAN): 9780230515512 Издательство: Springer Рейтинг: Цена: 5058.00 р. Наличие на складе: Есть (3 шт.) Описание: The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Brennen Bonnie Название: Qualitative Research Methods for Media Studies ISBN: 0415890225 ISBN-13(EAN): 9780415890229 Издательство: Taylor&Francis Рейтинг: Цена: 4072.00 р. 5817.00-30% Наличие на складе: Есть (1 шт.) Описание:
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
Автор: Carruthers Susan L. Название: Media at war ISBN: 0230244572 ISBN-13(EAN): 9780230244573 Издательство: Springer Рейтинг: Цена: 4206.00 р. 6008.00-30% Наличие на складе: Есть (1 шт.) Описание: This completely revised and timely second edition explores how wars have been reported, interpreted and perpetuated from the dawn of the media age to the present digital era. Spanning a broad geographical and historical canvas, Carruthers analyses the forces that shape the production of news and images of war.
Автор: Mcluhan, Marshall Название: Understanding media ISBN: 0415253977 ISBN-13(EAN): 9780415253970 Издательство: Taylor&Francis Рейтинг: Цена: 2755.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Автор: Wasserman, Herman Название: Popular media, democracy and development in africa ISBN: 0415577942 ISBN-13(EAN): 9780415577946 Издательство: Taylor&Francis Рейтинг: Цена: 5147.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the role that popular media could play to encourage political debate, provide information for development, or critique the very definitions of `democracy` and `development`.
Автор: Couldry Nick Название: Media, Society, World ISBN: 0745639216 ISBN-13(EAN): 9780745639215 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply.
Автор: Aris, Annet Bughin, Jacques Название: Managing media companies ISBN: 047071395X ISBN-13(EAN): 9780470713952 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world.
Автор: Hallin Название: Comparing Media Systems Beyond the Western World ISBN: 1107699541 ISBN-13(EAN): 9781107699540 Издательство: Cambridge Academ Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Comparing Media Systems Beyond the Western World explores the relation between media and political systems in a wide range of non-Western contexts, analyzing the variety of ways in which media interact with the state and with various political actors and the roles journalists play in these relationships.
Автор: Patterson Название: Media Ethics: Issues and Cases ISBN: 1259010813 ISBN-13(EAN): 9781259010811 Издательство: McGraw-Hill Рейтинг: Цена: 7720.00 р. Наличие на складе: Поставка под заказ.
Описание: Media Ethics is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. This title focuses on ethical theory and practice, which works as a main text in a media ethics course, and in an "across the curriculum" approach in other media courses.
Название: Media and Convergence Management ISBN: 3642361625 ISBN-13(EAN): 9783642361623 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book sheds light on crucial phenomena of media and convergence management, and addresses in detail a variety of specific issues raised by innovations related to media, technologies, industries, business models, consumer behavior and content management.
Автор: Doyle Gillian Название: Understanding Media Economics ISBN: 1412930774 ISBN-13(EAN): 9781412930772 Издательство: Sage Publications Рейтинг: Цена: 6810.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Long waited second edition of this popular exploration of media economics. Will be adopted on courses across media management, media policy and the creative industries.
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