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The Arts and Events, Du Cros Hilary, Jolliffe Lee


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Цена: 22968.00р.
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При оформлении заказа до: 2025-07-28
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Автор: Du Cros Hilary, Jolliffe Lee
Название:  The Arts and Events
ISBN: 9780415833943
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0415833949
Обложка/Формат: Hardback
Страницы: 190
Вес: 0.43 кг.
Дата издания: 20.05.2014
Серия: Routledge advances in event research series
Язык: English
Иллюстрации: 8 tables, black and white; 3 line drawings, black and white; 24 halftones, black and white; 27 illustrations, black and white
Размер: 244 x 165 x 15
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Transport: general interest, TRAVEL / General
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Европейский союз
Описание: This volume explores the nature and complexity of managing arts events and fills a significant gap in the available events literature.


Events Marketing Management

Автор: Reic Ivna
Название: Events Marketing Management
ISBN: 0415533589 ISBN-13(EAN): 9780415533584
Издательство: Taylor&Francis
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Цена: 7654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser's perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin - the supply and the demand - in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students' knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

Food and Wine Events in Europe: A Stakeholder Approach

Автор: Cavicchi Alessio, Santini Cristina
Название: Food and Wine Events in Europe: A Stakeholder Approach
ISBN: 0415827817 ISBN-13(EAN): 9780415827812
Издательство: Taylor&Francis
Рейтинг:
Цена: 22968.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.

This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.

Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.

The Practical Guide to Organising Events

Автор: Berners
Название: The Practical Guide to Organising Events
ISBN: 0415789966 ISBN-13(EAN): 9780415789967
Издательство: Taylor&Francis
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Цена: 3168.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The Practical Guide to Organising events is a short, accessible and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. The core sections of the text are logically structured around the key stages of event management - pre-event, on-site and post-event - offering essential practical insight and guidance throughout the whole process. Topics covered include proposal writing, budget, funding and sponsorship, health and safety, security and evaluation. This is a fundamental resource for all events management students running and organising an event as part of their degree programme. It is also a book for anybody who just happens to be tasked with organising an event such as an office party, a social networking event, Christmas party or family wedding. Based on experience, using real-life case studies and anecdotal examples, The Practical Guide to Organising Events ultimately makes the business of events management appealing, understandable and achievable.

Legacies of Mega Events

Название: Legacies of Mega Events
ISBN: 1138678376 ISBN-13(EAN): 9781138678378
Издательство: Taylor&Francis
Рейтинг:
Цена: 22968.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This timely book provides a further understanding of the legacy discourse, as well as the potential pitfalls connected to legacy in relation to mega events. It will be of interest to events, sports, tourism, urban development students, researchers and academics.

Events Management

Автор: Bladen
Название: Events Management
ISBN: 1138907057 ISBN-13(EAN): 9781138907058
Издательство: Taylor&Francis
Рейтинг:
Цена: 6889.00 р.
Наличие на складе: Поставка под заказ.

Описание: This introductory textbook fully explores the multi-disciplinary nature of events management .This new edition has been updated to include new content on events feasibility, event bidding, stage management of events and measurement and evaluation of events and new and updated case studies including those from emerging economies.

The Future of Events & Festivals

Автор: Yeoman Ian, Robertson Martin, McMahon -. Beattie U
Название: The Future of Events & Festivals
ISBN: 0415824621 ISBN-13(EAN): 9780415824620
Издательство: Taylor&Francis
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Цена: 24499.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The growth of events and festivals has been significant over the last decade and a wide range of skills are essential to ensure those events are successful. This requirement has been instrumental in stimulating the creation of more tertiary education opportunities to develop events management knowledge. As the discipline develops, knowledge requires direction in order to understand the changing advances in society.

This is the first book to take a futures approach to understanding event management. A systematic and pattern-based understanding is used to determine the likelihood of future events and trends. Using blue skies scenarios to provide a vision of the future of events, not only capturing how the events industry is changing but also important issues that will affect events now as well as the future. Chapters include analysis of sustainability, security, impacts of social media, design at both mega event and community level and review a good range of different types of events from varying geographical regions. A final section captures the contributions of each chapter through the formation of a conceptual map for a future research agenda.

Written by leading academics in the field, this ground breaking book will be a valuable reference point for educators, researchers and industry professionals.

Events Management: Third Edition

Автор: Raj R et al
Название: Events Management: Third Edition
ISBN: 1473948282 ISBN-13(EAN): 9781473948280
Издательство: Sage Publications
Рейтинг:
Цена: 9662.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.      International case studies covering all manner of events are used throughout and include:   ·         The impact of the London 2012 and Rio 2016 Olympic Games ·         Van Gogh Augmented Reality in Nuenen ·         Sands EXPO and Convention Center, Las Vegas ·         Glastonbury Music Festival ·         Lame Horse Night Club, Russia ·         The Leeds Caribbean Festival PowerPoint slides and an Instructor Manual can be found online.  Suitable for Events Management students at Undergraduate and Postgraduate level.

Events Management: Third Edition

Автор: Raj R et al
Название: Events Management: Third Edition
ISBN: 1473948274 ISBN-13(EAN): 9781473948273
Издательство: Sage Publications
Рейтинг:
Цена: 20909.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.      International case studies covering all manner of events are used throughout and include:   ·         The impact of the London 2012 and Rio 2016 Olympic Games ·         Van Gogh Augmented Reality in Nuenen ·         Sands EXPO and Convention Center, Las Vegas ·         Glastonbury Music Festival ·         Lame Horse Night Club, Russia ·         The Leeds Caribbean Festival PowerPoint slides and an Instructor Manual can be found online.  Suitable for Events Management students at Undergraduate and Postgraduate level.


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