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Creative Strategy: A Guide for Innovation, Duggan William



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Автор: Duggan William
Название:  Creative Strategy: A Guide for Innovation
Перевод названия: Уильям Дагген: Креативная стратегия. Руководство по инновационному процессу
ISBN: 9780231160537
Издательство: Wiley
Классификация:
ISBN-10: 0231160534
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.254 кг.
Дата издания: 02.09.2014
Серия: Columbia business school publishing
Язык: English
Размер: 224 x 153 x 13
Читательская аудитория: Professional & vocational
Подзаголовок: A guide for innovation
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии



      Старое издание
Creative Strategy: A Handbook for Innovation

Автор: Duggan William
Название: Creative Strategy: A Handbook for Innovation
ISBN: 0231160526 ISBN-13(EAN): 9780231160520
Издательство: Wiley
Цена: 3993 р.
Наличие на складе: Поставка под заказ.
Описание:

William Duggan's 2007 book, "Strategic Intuition," showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.

Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how innovation really happens.

Duggan explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step -- a search for past examples -- takes you beyond your own brain to a "what-works scan" of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy with real-world cases of innovation that use the same method: from Netflix to Edison, and from Google to Henry Ford. He also shows how to integrate creative strategy into other methods one might currently use, such as Porter's Five Forces or Design Thinking. "Creative Strategy" takes the mystery out of innovation and puts it within your grasp.


Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition

Автор: Grant Robert M
Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition
ISBN: 1119120845 ISBN-13(EAN): 9781119120841
Издательство: Wiley
Рейтинг:
Цена: 10162 р.
Наличие на складе: Есть (1 шт.)
Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

Design Thinking for Strategic Innovation

Автор: Mootee Idris
Название: Design Thinking for Strategic Innovation
ISBN: 1118620127 ISBN-13(EAN): 9781118620120
Издательство: Wiley
Рейтинг:
Цена: 4899 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.

The Oxford Handbook of Innovation Management

Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson
Название: The Oxford Handbook of Innovation Management
ISBN: 0198746490 ISBN-13(EAN): 9780198746492
Издательство: Oxford Academ
Рейтинг:
Цена: 5423 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.

Creative Strategy: A Handbook for Innovation

Автор: Duggan William
Название: Creative Strategy: A Handbook for Innovation
ISBN: 0231160526 ISBN-13(EAN): 9780231160520
Издательство: Wiley
Рейтинг:
Цена: 3993 р.
Наличие на складе: Поставка под заказ.

Описание:

William Duggan's 2007 book, "Strategic Intuition," showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.

Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how innovation really happens.

Duggan explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step -- a search for past examples -- takes you beyond your own brain to a "what-works scan" of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy with real-world cases of innovation that use the same method: from Netflix to Edison, and from Google to Henry Ford. He also shows how to integrate creative strategy into other methods one might currently use, such as Porter's Five Forces or Design Thinking. "Creative Strategy" takes the mystery out of innovation and puts it within your grasp.

Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World

Автор: Cusumano Michael A.
Название: Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World
ISBN: 019921896X ISBN-13(EAN): 9780199218967
Издательство: Oxford Academ
Рейтинг:
Цена: 3794 р.
Наличие на складе: Поставка под заказ.

Описание: What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years` research into some of the world`s most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today`s rapidly-changing markets.

Technology Roadmapping for Strategy and Innovation

Автор: Moehrle
Название: Technology Roadmapping for Strategy and Innovation
ISBN: 3642339220 ISBN-13(EAN): 9783642339226
Издательство: Springer
Рейтинг:
Цена: 32669 р.
Наличие на складе: Невозможна поставка.

Описание: This work contains a description of technology roadmapping in four major parts, providing expert knowledge on framing/embedding of technology roadmapping, processes of technology roadmapping, implementing technology roadmapping and linking technology roadmapping to other instruments of strategic planning.

Innovation, Strategy and Risk in Construction

Автор: Loosemore Martin
Название: Innovation, Strategy and Risk in Construction
ISBN: 0415675995 ISBN-13(EAN): 9780415675994
Издательство: Taylor&Francis
Рейтинг:
Цена: 10344 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Innovation, Strategy and Risk in Construction integrates insights from business and government leaders with contemporary research, to help built environment professionals turn serendipity to their own advantage by building greater innovative and adaptive capacity into their operations. Accessible and full of practical examples, the book argues that traditional business strategies which seek to systematise innovation and eliminate uncertainty need to be balanced with more flexible approaches which acknowledge and harness uncertainty. The missing key to innovation, it is argued, is to turn serendipity into capability. The author proposes a simple model which allows managers to tap into the increasingly dynamic and interconnected nature of the construction industry. Innovation does not occur in isolation within individual firms, but through collaboration. Each stakeholder in the construction industry has a responsibility to drive innovation, and this book will be key reading for consultants, contractors, subcontractors, suppliers and clients, as well as policy makers and all serious students of construction management.

Creative strategy

Автор: Bilton, Chris Cummings, Stephen
Название: Creative strategy
ISBN: 1405180196 ISBN-13(EAN): 9781405180191
Издательство: Wiley
Рейтинг:
Цена: 4899 р.
Наличие на складе: Поставка под заказ.

Описание: Considering strategy as a creative process (and vice versa), this book defines `creative strategy` as a mindset which switches between opposing processes and characteristics, and which drives various aspects of the business. It draws experiences and cases from across this false divide to uncover the creative connections behind successful strategy.

Economics of Strategy, 6th Edition International Student Version

Автор: Besanko
Название: Economics of Strategy, 6th Edition International Student Version
ISBN: 1118319184 ISBN-13(EAN): 9781118319185
Издательство: Wiley
Рейтинг:
Цена: 8710 р.
Наличие на складе: Невозможна поставка.

Описание: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.

Rethinking Strategy for Creative Industries: Innovation and Interaction

Автор: Todorovic Milan, Bakir Ali, Bakir With Ali
Название: Rethinking Strategy for Creative Industries: Innovation and Interaction
ISBN: 0415730597 ISBN-13(EAN): 9780415730594
Издательство: Taylor&Francis
Рейтинг:
Цена: 23595 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.  With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Sustainable Innovation Strategy

Автор: Sempels Christophe
Название: Sustainable Innovation Strategy
ISBN: 1137352604 ISBN-13(EAN): 9781137352606
Издательство: Springer
Рейтинг:
Цена: 8909 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization`s strategy and innovation.

Innovation, Strategy and Risk in Construction: Turning Serendipity Into Capability

Автор: Loosemore Martin
Название: Innovation, Strategy and Risk in Construction: Turning Serendipity Into Capability
ISBN: 0415676002 ISBN-13(EAN): 9780415676007
Издательство: Taylor&Francis
Рейтинг:
Цена: 27225 р.
Наличие на складе: Невозможна поставка.

Описание: Innovation, Strategy and Risk in Construction integrates insights from business and government leaders with contemporary research, to help built environment professionals turn serendipity to their own advantage by building greater innovative and adaptive capacity into their operations. Accessible and full of practical examples, the book argues that traditional business strategies which seek to systematise innovation and eliminate uncertainty need to be balanced with more flexible approaches which acknowledge and harness uncertainty. The missing key to innovation, it is argued, is to turn serendipity into capability. The author proposes a simple model which allows managers to tap into the increasingly dynamic and interconnected nature of the construction industry. Innovation does not occur in isolation within individual firms, but through collaboration. Each stakeholder in the construction industry has a responsibility to drive innovation, and this book will be key reading for consultants, contractors, subcontractors, suppliers and clients, as well as policy makers and all serious students of construction management.


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