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Creative Strategy: A Guide for Innovation, Duggan William



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Автор: Duggan William
Название:  Creative Strategy: A Guide for Innovation
Перевод названия: Уильям Дагген: Креативная стратегия. Руководство по инновационному процессу
ISBN: 9780231160537
Издательство: Wiley
Классификация:
ISBN-10: 0231160534
Обложка/Формат: Paperback
Страницы: 176
Вес: 0.254 кг.
Дата издания: 02.09.2014
Серия: Columbia business school publishing
Язык: English
Размер: 224 x 153 x 13
Читательская аудитория: Professional & vocational
Подзаголовок: A guide for innovation
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: William Duggan`s Strategic Intuition explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a what-works scan of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.



      Старое издание
Creative Strategy: A Handbook for Innovation

Автор: Duggan William
Название: Creative Strategy: A Handbook for Innovation
ISBN: 0231160526 ISBN-13(EAN): 9780231160520
Издательство: Wiley
Цена: 2904 р.
Наличие на складе: Нет в наличии.
Описание:

William Duggan's 2007 book, "Strategic Intuition," showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.

Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how innovation really happens.

Duggan explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step -- a search for past examples -- takes you beyond your own brain to a "what-works scan" of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy with real-world cases of innovation that use the same method: from Netflix to Edison, and from Google to Henry Ford. He also shows how to integrate creative strategy into other methods one might currently use, such as Porter's Five Forces or Design Thinking. "Creative Strategy" takes the mystery out of innovation and puts it within your grasp.


Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition

Автор: Grant Robert M
Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition
ISBN: 1119120845 ISBN-13(EAN): 9781119120841
Издательство: Wiley
Рейтинг:
Цена: 7391 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

Creative Strategy: A Handbook for Innovation

Автор: Duggan William
Название: Creative Strategy: A Handbook for Innovation
ISBN: 0231160526 ISBN-13(EAN): 9780231160520
Издательство: Wiley
Рейтинг:
Цена: 2904 р.
Наличие на складе: Нет в наличии.

Описание:

William Duggan's 2007 book, "Strategic Intuition," showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.

Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how innovation really happens.

Duggan explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step -- a search for past examples -- takes you beyond your own brain to a "what-works scan" of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy with real-world cases of innovation that use the same method: from Netflix to Edison, and from Google to Henry Ford. He also shows how to integrate creative strategy into other methods one might currently use, such as Porter's Five Forces or Design Thinking. "Creative Strategy" takes the mystery out of innovation and puts it within your grasp.

Innovation, Strategy and Risk in Construction

Автор: Loosemore Martin
Название: Innovation, Strategy and Risk in Construction
ISBN: 0415675995 ISBN-13(EAN): 9780415675994
Издательство: Taylor&Francis
Рейтинг:
Цена: 6896 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Innovation, Strategy and Risk in Construction integrates insights from business and government leaders with contemporary research, to help built environment professionals turn serendipity to their own advantage by building greater innovative and adaptive capacity into their operations.

Creative strategy

Автор: Bilton, Chris Cummings, Stephen
Название: Creative strategy
ISBN: 1405180196 ISBN-13(EAN): 9781405180191
Издательство: Wiley
Рейтинг:
Цена: 3563 р.
Наличие на складе: Нет в наличии.

Описание: Considering strategy as a creative process (and vice versa), this book defines `creative strategy` as a mindset which switches between opposing processes and characteristics, and which drives various aspects of the business. It draws experiences and cases from across this false divide to uncover the creative connections behind successful strategy.

Rethinking Strategy for Creative Industries: Innovation and Interaction

Автор: Todorovic Milan, Bakir Ali, Bakir With Ali
Название: Rethinking Strategy for Creative Industries: Innovation and Interaction
ISBN: 0415730597 ISBN-13(EAN): 9780415730594
Издательство: Taylor&Francis
Рейтинг:
Цена: 15730 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.  With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

Sustainable Innovation Strategy

Автор: Sempels Christophe
Название: Sustainable Innovation Strategy
ISBN: 1137352604 ISBN-13(EAN): 9781137352606
Издательство: Springer
Рейтинг:
Цена: 7186 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization`s strategy and innovation.

Management Of Innovation Strategy In Japanese Companies

Автор: Hamada Kazuki Et Al
Название: Management Of Innovation Strategy In Japanese Companies
ISBN: 9814759627 ISBN-13(EAN): 9789814759625
Издательство: World Scientific Publishing
Рейтинг:
Цена: 13992 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Traditionally, innovation has been considered difficult to manage, as it occurs through contingent discoveries and inventions.

The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Автор: Johnston Robert E., Bate J. Douglas
Название: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
ISBN: 0814433650 ISBN-13(EAN): 9780814433652
Издательство: McGraw-Hill
Рейтинг:
Цена: 2217 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Based on the authors Robert Johnson and Douglas Bate's thirty-two years of experience consulting to major organizations, The Power of Strategy Innovation contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. You'll learn how to apply innovative thinking to your company's business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients' changing needs; and how to create a perpetual flow of viable new business opportunities. The authors refer to this as "innovation" rather than "strategic planning," but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. The book's latest edition, updated in 2013, includes a new preface and epilogue describing the emergence of enterprise innovation and its impact on both companies' day-to-day planning and focuses on the future. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. To that end, through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.

Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Автор: Caporale Bob
Название: Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
ISBN: 0071850112 ISBN-13(EAN): 9780071850117
Издательство: McGraw-Hill
Рейтинг:
Цена: 4575 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Offers accessible explanations, this practical guide explores the connections between the strategic and creative processes.

Individual strategy and social structure

Автор: Young, H.peyton
Название: Individual strategy and social structure
ISBN: 0691086877 ISBN-13(EAN): 9780691086873
Издательство: Wiley
Рейтинг:
Цена: 7656 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.

Clusters, Networks, and Innovation

Автор: Breschi, Stefano; Malerba, Franco
Название: Clusters, Networks, and Innovation
ISBN: 0199275564 ISBN-13(EAN): 9780199275564
Издательство: Oxford Academ
Рейтинг:
Цена: 8976 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Recent years have seen strong interest and a growing amount of research and teaching on the phenomenon of economic and business `clusters`. Even in a global world particular localities appear to have distinctive advantages. This book brings together cutting edge work on the issue by leading international scholars.

Design Thinking for Strategic Innovation

Автор: Mootee Idris
Название: Design Thinking for Strategic Innovation
ISBN: 1118620127 ISBN-13(EAN): 9781118620120
Издательство: Wiley
Рейтинг:
Цена: 3563 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.


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