While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.
Instead of teaching the tried-and-true case studies involving GE and Microsoft, what if these three wise men pulled their heads out of their ivory towers and went in search of insights about product differentiation, pricing, brand management, building a team, and organization? Why study Mrs's Paul's fish sticks when you can learn from the 80-year-old proprietor of Joe Patti's, the leading and legendary local fish monger in Pensacola? Want to learn about scaling a business? Come meet Dr. Burris, the flying orthodontist, who operates multiple, profitable practices in rural Arkansas.
The book isn't all egghead as the chapters are spiced with the type of vehicular mishaps and Maalox moments that are common on any road trip.
Автор: Scott, Paul Название: Raj quartet ISBN: 1857152972 ISBN-13(EAN): 9781857152975 Издательство: Random House - Penguin Рейтинг: Цена: 2640.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Records the encounter between East and West through the experiences of a dozen people caught up in the upheavals of the Second World War and the growing campaign for Indian independence. This book describes the love between an English girl and an Indian boy, Daphne Manners and Hari Kumar.
Автор: Berg A. Scott Название: Wilson ISBN: 0425270068 ISBN-13(EAN): 9780425270066 Издательство: Random House (USA) Цена: 2207.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the #1 "New York Times "bestselling author, "a brilliant biography"* of the 28th president of the United States. *Doris Kearns Goodwin One hundred years after his inauguration, Woodrow Wilson still stands as one of the most influential figures of the twentieth century, and one of the most enigmatic. And now, after more than a decade of research and writing, Pulitzer Prize winning author A. Scott Berg has completed "Wilson" the most personal and penetrating biography ever written about the twenty-eighth President. In addition to the hundreds of thousands of documents in the Wilson Archives, Berg was the first biographer to gain access to two recently discovered caches of papers belonging to those close to Wilson. From this material, Berg was able to add countless details even several unknown events that fill in missing pieces of Wilson s character, and cast new light on his entire life. From the visionary Princeton professor who constructed a model for higher education in America to the architect of the ill-fated League of Nations, from the devout Commander in Chief who ushered the country through its first great World War to the widower of intense passion and turbulence who wooed a second wife with hundreds of astonishing love letters, from the idealist determined to make the world safe for democracy to the stroke-crippled leader whose incapacity and the subterfuges around it were among the century s greatest secrets, from the trailblazer whose ideas paved the way for the New Deal and the Progressive administrations that followed to the politician whose partisan battles with his opponents left him a broken man, and ultimately, a tragic figure this is a book at once magisterial and deeply emotional about the whole of Wilson s life, accomplishments, and failings. This is not just Wilson the icon but Wilson the man. INCLUDES PHOTOGRAPHS"
Автор: Ikoniadou Eleni, Wilson Scott Название: Media After Kittler ISBN: 1783481226 ISBN-13(EAN): 9781783481224 Издательство: Bloomsbury Рейтинг: Цена: 6534.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a major collection of essays examining the legacy of Friedrich Kittler in the turn towards Media Philosophy.
Автор: Berg A. Scott Название: Wilson ISBN: 0399159215 ISBN-13(EAN): 9780399159213 Издательство: Random House (USA) Цена: 3678.00 р. Наличие на складе: Нет в наличии.
Описание: Longlisted for the 2014 PEN/Jacqueline Bograd Weld Award for Biography With the prescience that all truly great biographers possess, Berg discovered in Woodrow Wilson a figure who would understand Washington s current state of affairs. Vanity Fair A brilliant biography that still resonates in Washington today. Doris Kearns Goodwin "From Pulitzer Prize winning, #1 New York Times bestselling author A. Scott Berg comes the definitive and revelatory biography of one of the great American figures of modern times." One hundred years after his inauguration, Woodrow Wilson still stands as one of the most influential figures of the twentieth century, and one of the most enigmatic. And now, after more than a decade of research and writing, Pulitzer Prize-winning author A. Scott Berg has completed "Wilson"--the most personal and penetrating biography ever written about the 28th President. In addition to the hundreds of thousands of documents in the Wilson Archives, Berg was the first biographer to gain access to two recently-discovered caches of papers belonging to those close to Wilson. From this material, Berg was able to add countless details--even several unknown events--that fill in missing pieces of Wilson s character and cast new light on his entire life. From the scholar-President who ushered the country through its first great world war to the man of intense passion and turbulence, from the idealist determined to make the world safe for democracy to the stroke-crippled leader whose incapacity and the subterfuges around it were among the century s greatest secrets, the result is an intimate portrait written with a particularly contemporary point of view a book at once magisterial and deeply emotional about the whole of Wilson s life, accomplishments, and failings. This is not just Wilson the icon but Wilson the man."
Автор: Wilson Scott Название: Tigers Without Teeth: The Pursuit of Justice in Contemporary China ISBN: 1442236167 ISBN-13(EAN): 9781442236165 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 18797.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book analyzes the rise of civil society and legal contentiousness in China as the author examines how AIDS carriers and pollution victims pursue justice. His case studies highlight the development of civil society as well as the limitations to the "politics of justice" as the system balances between the rule of law and regime stability.
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