Real Luxury, Pinkhasov Misha

Автор: Rambourg Erwan
Название: The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
ISBN: 1118950291 ISBN-13(EAN): 9781118950296
Издательство: Wiley
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Цена: 4909.00 р.
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Описание: Why the luxury market`s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury.

Автор: Giacosa
Название: Innovation in Luxury Fashion Family Business
ISBN: 1137498641 ISBN-13(EAN): 9781137498649
Издательство: Springer
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Цена: 8384.00 р.
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Описание: A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

Автор: Tsan-Ming Choi; Bin Shen
Название: Luxury Fashion Retail Management
ISBN: 9811029741 ISBN-13(EAN): 9789811029745
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.

Автор: Emmanuelle Rigaud-Lacresse; Fabrizio Maria Pini
Название: New Luxury Management
ISBN: 3319417266 ISBN-13(EAN): 9783319417264
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.

Автор: Diniz
Название: The Luxury Market in Brazil
ISBN: 1137432543 ISBN-13(EAN): 9781137432544
Издательство: Springer
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Цена: 12157.00 р.
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Описание: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.