Автор: Zubin Sethna and Jim Blythe Название: Consumer Behaviour ISBN: 1473919134 ISBN-13(EAN): 9781473919136 Издательство: Sage Publications Рейтинг: Цена: 6810.00 р. Наличие на складе: Поставка под заказ.
Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
Автор: Jo M. Martins; Farhat Yusuf; David A. Swanson Название: Consumer Demographics and Behaviour ISBN: 9400793235 ISBN-13(EAN): 9789400793231 Издательство: Springer Рейтинг: Цена: 18866.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products.
Название: Consumer Psychology in a Social Media World ISBN: 0765646935 ISBN-13(EAN): 9780765646934 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
Автор: Douglas J. Lamdin Название: Consumer Knowledge and Financial Decisions ISBN: 1489994173 ISBN-13(EAN): 9781489994172 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering a range of perspectives including family/consumer science, law, sociology and public policy as well as finance and economics, this book offers an accurate picture of American financial literacy and sets out real-world steps toward its improvement.
Описание: Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.
Автор: Shankar Название: Consumer Tribes ISBN: 1138169978 ISBN-13(EAN): 9781138169975 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.)The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Описание: Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect`s intimate evaluation procedures so you can turn them into sales motivations and close the deal.
Автор: Daniela Vandone Название: Consumer Credit in Europe ISBN: 3790827843 ISBN-13(EAN): 9783790827842 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer credit has become a topical issue for researchers, regulators and the banking industry in Europe as a result of increasing market integration, regulatory changes and a growing tendency of households to use debt to finance consumption. This title looks at a range of issues related to consumer credit in Europe.
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