Advertising for Account Holders (RLE Marketing), Linacre

Автор: Morales
Название: Marketing without Advertising
ISBN: 0415896983 ISBN-13(EAN): 9780415896986
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.

Название: Masters of Advertising Copy (RLE Marketing)
ISBN: 1138791148 ISBN-13(EAN): 9781138791145
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Автор: Leachman
Название: The Early Advertising Scene (RLE Marketing)
ISBN: 1138787299 ISBN-13(EAN): 9781138787292
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Автор: Lockwood
Название: Industrial Advertising Copy (RLE Marketing)
ISBN: 1138791067 ISBN-13(EAN): 9781138791060
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.