The Early Advertising Scene (RLE Marketing), Leachman

Название: Masters of Advertising Copy (RLE Marketing)
ISBN: 1138791148 ISBN-13(EAN): 9781138791145
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Автор: Linacre
Название: Advertising for Account Holders (RLE Marketing)
ISBN: 1138787035 ISBN-13(EAN): 9781138787032
Издательство: Taylor&Francis
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Цена: 16078.00 р.
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Описание: The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner`s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

Автор: Lockwood
Название: Industrial Advertising Copy (RLE Marketing)
ISBN: 1138791067 ISBN-13(EAN): 9781138791060
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer.

Автор: Morales
Название: Marketing without Advertising
ISBN: 0415896983 ISBN-13(EAN): 9780415896986
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.