Classical Rhetoric and Modern Public Relations, Marsh

Автор: Caywood Clarke
Название: Handbook of Strategic Public Relations and Integrated Commun
ISBN: 0071767460 ISBN-13(EAN): 9780071767460
Издательство: McGraw-Hill
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Цена: 14241.00 р.
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Описание: A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

Автор: Dilenschneider Robert L.
Название: The AMA Handbook of Public Relations
ISBN: 0814415253 ISBN-13(EAN): 9780814415252
Издательство: McGraw-Hill
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Цена: 4803.00 р.
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Описание: Public relations was among the first industries to harness the power of the Internet. This title helps PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage.

Автор: Betteke van Ruler, Ana Tkalac Vercic and Dejan Ver
Название: Public relations metrics
ISBN: 0805862730 ISBN-13(EAN): 9780805862737
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Название: Practitioner`s Guide to Public Relations Research, Measureme
ISBN: 1606491016 ISBN-13(EAN): 9781606491010
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Название: Overview to the Public Relations Function
ISBN: 1606490990 ISBN-13(EAN): 9781606490990
Издательство: McGraw-Hill
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Цена: 3602.00 р.
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Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.

Автор: Grunig
Название: Women in Public Relations
ISBN: 0415653282 ISBN-13(EAN): 9780415653282
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and ge

Автор: Juan Meng Bruce K Berger &
Название: Public Relations Leaders as Sensemakers
ISBN: 0415710928 ISBN-13(EAN): 9780415710923
Издательство: Taylor&Francis
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Цена: 8726.00 р.
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Описание:

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications.