Market Management and Project Business Development, Smyth
Автор: Houston, Susan Bove, Lisa Anne Название: Project Management for Healthcare Informatics ISBN: 0387736824 ISBN-13(EAN): 9780387736822 Издательство: Springer Рейтинг: Цена: 10798.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through its use of real clinical examples, this book provides an explanation of the project management process tailored for nurses. Coverage includes the tools available to successfully complete each phase of the project management process and advance the project life cycle.
Автор: Kerzner Название: Project Management: Case Studies, 4th Edition ISBN: 1118022289 ISBN-13(EAN): 9781118022283 Издательство: Wiley Рейтинг: Цена: 8316.00 р. Наличие на складе: Поставка под заказ.
Описание: Case studies have traditionally made up a significant portion of project management education and training. The Kerzner case studies book was planned to package a broad range of case studies in one book to be used in college or professional training courses (as an ancillary to either Kerzner's book or other project management texts). The book has grown to become a very successful product on its own. For this fourth edition Kerzner will add a number of new cases covering value measurement in project management - we will retain the well recevied "super case" which covers all aspects of project management and may be used as a capstone for a course.
Автор: Lientz Bennet P Название: Project Management ISBN: 0230348491 ISBN-13(EAN): 9780230348493 Издательство: Springer Рейтинг: Цена: 9642.00 р. Наличие на складе: Поставка под заказ.
Описание: An ideal course text that helps students to identify, manage and solve problems that arise during the lifecycle of projects. This problem-based approach encourages students to develop analytical and problem-solving skills and to get a more complete understanding of the factors that contribute to project success.
Автор: Aaker, David A Название: Strategic market management, 1 ed ISBN: 0470689757 ISBN-13(EAN): 9780470689752 Издательство: Wiley Рейтинг: Цена: 8546.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Описание: Provides guidance for project management of increasingly complex construction projects, to ensure systematic documentation and quality control.
Автор: Keyes Название: Implementing the Project Management Balanced Scorecard ISBN: 1439827184 ISBN-13(EAN): 9781439827185 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Поставка под заказ.
Описание: Business managers have long known the power of the Balanced Scorecard in executing corporate strategy. This volume shows project managers how to use this framework to meet strategic objectives. It supplies valuable insight into the project management process as well as detailed explanations on how to implement the balanced scorecard to measure a
Автор: Smyth Название: Market Management and Project Business Development ISBN: 0415705096 ISBN-13(EAN): 9780415705097 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.
By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.
The book takes a step-by-step approach by dealing with each stage in a project's lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.
This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.
Автор: Thayer Название: Software engineering project management ISBN: 0818680008 ISBN-13(EAN): 9780818680007 Издательство: Wiley Рейтинг: Цена: 16782.00 р. Наличие на складе: Поставка под заказ.
Описание: Newly revised for 2001, this second edition of Richard Thayer's popular, bestselling book presents a top-down, practical view of managing a successful software engineering project. The book builds a framework for project management activities based on the planning, organizing, staffing, directing, and controlling model. Thayer provides information designed to help you understand and successfully perform the unique role of a project manager.
This book is a must for all project managers in the software field. The text focuses on the five functions of general management by first describing each function and then detailing the project management activities that support each function. This second edition shows you how to manage a software development project, discusses current software engineering management methodologies and techniques, and presents general descriptions and project management problems. The book serves as a guide for your future project management activities. The text also offers students sufficient background and instructional material to serve as a main or supplementary text for a course in software engineering project management.
Note: The 2001 revision includes a new Chapter 4 Introduction and a new paper that replaces an older paper.
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
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