The Essentials of Marketing Research, Silver

Автор: Belk Russell
Название: Qualitative Consumer and Marketing Research
ISBN: 0857027670 ISBN-13(EAN): 9780857027672
Издательство: Sage Publications
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Цена: 8712.00 р.
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Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Автор: Stacey
Название: Industrial Marketing Research (RLE Marketing)
ISBN: 1138791636 ISBN-13(EAN): 9781138791633
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

Автор: Kaufmann & Ali Khan Panni
Название: Handbook Of Research On Consumerism In Business And Marketing
ISBN: 1466658800 ISBN-13(EAN): 9781466658806
Издательство: Mare Nostrum (Eurospan)
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Цена: 53222.00 р.
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Описание: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyse and influence purchasing behaviour. As a comprehensive reference source on topics pertaining to consumer management, identity, and behaviour, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Название: Marketing Research
ISBN: 0333721780 ISBN-13(EAN): 9780333721780
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.