Qualitative Consumer and Marketing Research, Belk Russell

Автор: Buber
Название: Applying Qualitative Methods to Marketing Management Research
ISBN: 1403916608 ISBN-13(EAN): 9781403916600
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This work deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management.

Автор: Mazzocchi M
Название: Statistics for Marketing and Consumer Research
ISBN: 1412911214 ISBN-13(EAN): 9781412911214
Издательство: Sage Publications
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Цена: 35798.00 р.
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Описание: Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.