Statistics for Marketing and Consumer Research, Mazzocchi M
Автор: Belk Russell Название: Qualitative Consumer and Marketing Research ISBN: 0857027670 ISBN-13(EAN): 9780857027672 Издательство: Sage Publications Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
Название: Marketing Research ISBN: 0333721780 ISBN-13(EAN): 9780333721780 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Поставка под заказ.
Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.
Автор: Stacey Название: Industrial Marketing Research (RLE Marketing) ISBN: 1138791636 ISBN-13(EAN): 9781138791633 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.
Автор: Silver Название: The Essentials of Marketing Research ISBN: 041589929X ISBN-13(EAN): 9780415899291 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
Автор: Jham & Puri Название: Cases On Consumer-Centric Marketing Management ISBN: 1466643579 ISBN-13(EAN): 9781466643574 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.<br><br><em>Cases on Consumer-Centric Marketing Management</em> presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.
Автор: Kaufmann & Ali Khan Panni Название: Handbook Of Research On Consumerism In Business And Marketing ISBN: 1466658800 ISBN-13(EAN): 9781466658806 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 53222.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyse and influence purchasing behaviour. As a comprehensive reference source on topics pertaining to consumer management, identity, and behaviour, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
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