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Statistics for Marketing and Consumer Research, Mazzocchi M


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Цена: 35798.00р.
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Автор: Mazzocchi M
Название:  Statistics for Marketing and Consumer Research
ISBN: 9781412911214
Издательство: Sage Publications
Классификация:
ISBN-10: 1412911214
Обложка/Формат: Hardback
Страницы: 432
Вес: 0.97 кг.
Дата издания: 18.05.2008
Язык: English
Иллюстрации: 1, black & white illustrations
Размер: 244 x 170 x 31
Читательская аудитория: Tertiary education (us: college)
Основная тема: SOCR Social Research Methods and Evaluation
Ссылка на Издательство: Link
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Поставляется из: Англии
Описание: Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.


Qualitative Consumer and Marketing Research

Автор: Belk Russell
Название: Qualitative Consumer and Marketing Research
ISBN: 0857027670 ISBN-13(EAN): 9780857027672
Издательство: Sage Publications
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Цена: 8712.00 р.
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Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Marketing Research

Название: Marketing Research
ISBN: 0333721780 ISBN-13(EAN): 9780333721780
Издательство: Springer
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Цена: 6986.00 р.
Наличие на складе: Поставка под заказ.

Описание: Introduction to marketing research which brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection. Aimed at post graduate students on business courses or students on professional marketing courses.

Industrial Marketing Research (RLE Marketing)

Автор: Stacey
Название: Industrial Marketing Research (RLE Marketing)
ISBN: 1138791636 ISBN-13(EAN): 9781138791633
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research.

The Essentials of Marketing Research

Автор: Silver
Название: The Essentials of Marketing Research
ISBN: 041589929X ISBN-13(EAN): 9780415899291
Издательство: Taylor&Francis
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Цена: 26796.00 р.
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Описание: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.

Cases On Consumer-Centric Marketing Management

Автор: Jham & Puri
Название: Cases On Consumer-Centric Marketing Management
ISBN: 1466643579 ISBN-13(EAN): 9781466643574
Издательство: Mare Nostrum (Eurospan)
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Цена: 25502.00 р.
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Описание: As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.<br><br><em>Cases on Consumer-Centric Marketing Management</em> presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.

Handbook Of Research On Consumerism In Business And Marketing

Автор: Kaufmann & Ali Khan Panni
Название: Handbook Of Research On Consumerism In Business And Marketing
ISBN: 1466658800 ISBN-13(EAN): 9781466658806
Издательство: Mare Nostrum (Eurospan)
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Цена: 53222.00 р.
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Описание: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market.Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyse and influence purchasing behaviour. As a comprehensive reference source on topics pertaining to consumer management, identity, and behaviour, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 20434.00 р.
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Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.


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