Cases On Consumer-Centric Marketing Management, Jham & Puri

Автор: ACNielsen
Название: Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
ISBN: 0471703591 ISBN-13(EAN): 9780471703594
Издательство: Wiley
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Цена: 7445.00 р.
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Описание: In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980`s forms the foundation of many companies` approach to category management.

Автор: Belk Russell
Название: Qualitative Consumer and Marketing Research
ISBN: 0857027670 ISBN-13(EAN): 9780857027672
Издательство: Sage Publications
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Цена: 8712.00 р.
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Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Автор: Buber
Название: Applying Qualitative Methods to Marketing Management Research
ISBN: 1403916608 ISBN-13(EAN): 9781403916600
Издательство: Springer
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Цена: 16769.00 р.
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Описание: This work deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management.

Автор: Lin & Foster
Название: Consumer Information Systems And Relationship Management
ISBN: 1466640820 ISBN-13(EAN): 9781466640825
Издательство: Mare Nostrum (Eurospan)
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Цена: 24116.00 р.
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Описание: <em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.

Автор: Mazzocchi M
Название: Statistics for Marketing and Consumer Research
ISBN: 1412911214 ISBN-13(EAN): 9781412911214
Издательство: Sage Publications
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Цена: 35798.00 р.
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Описание: Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Автор: Arthur Asa Berger
Название: Marketing and American Consumer Culture
ISBN: 3319473271 ISBN-13(EAN): 9783319473277
Издательство: Springer
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Цена: 6567.00 р.
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Описание: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.