Applying Qualitative Methods to Marketing Management Research, Buber

Автор: Belk Russell
Название: Qualitative Consumer and Marketing Research
ISBN: 0857027670 ISBN-13(EAN): 9780857027672
Издательство: Sage Publications
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Цена: 8712.00 р.
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Описание: Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

Автор: Charan Ashok
Название: Marketing Analytics: A Practitioner`s Guide to Marketing Analytics and Research Methods
ISBN: 9814641367 ISBN-13(EAN): 9789814641364
Издательство: World Scientific Publishing
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Цена: 20434.00 р.
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Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.

Автор: Evans W. Douglas
Название: Social Marketing Research for Global Public Health: Methods and Technologies
ISBN: 0199757399 ISBN-13(EAN): 9780199757398
Издательство: Oxford Academ
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Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.

Автор: Jham & Puri
Название: Cases On Consumer-Centric Marketing Management
ISBN: 1466643579 ISBN-13(EAN): 9781466643574
Издательство: Mare Nostrum (Eurospan)
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Описание: As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.<br><br><em>Cases on Consumer-Centric Marketing Management</em> presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.