Social Marketing Research for Global Public Health: Methods and Technologies, Evans W. Douglas
Автор: Plichta Название: Munros Statistical methods health care 6E ISBN: 1451187947 ISBN-13(EAN): 9781451187946 Издательство: Lippincott Williams & Wilkins Рейтинг: Цена: 13556.00 р. Наличие на складе: Поставка под заказ.
Описание: This text provides students with a solid foundation for understanding data analysis and specific statistical techniques. Focusing on the most current and frequently used statistical methods in today's health care literature, the book covers essential material for a variety of program levels including in-depth courses beyond the basic statistics course. Well-organized, clear text discussions and great learning tools help students overcome the complexities and fully comprehend the concepts of this often intimidating area of study.
Автор: Kubacki Название: Formative Research in Social Marketing ISBN: 9811018278 ISBN-13(EAN): 9789811018275 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Описание: Process evaluation is an essential component of any program evaluation or intervention research effort. This important resource offers an overview of the history, purpose, strengths, and limitations of process evaluation and includes illustrative case material of the current state of the art in process evaluation.
Автор: Betsy Tolley,Pricilla Ulin,Beth Robinson,Natasha M Название: Qualitative Methods in Public Health: A Field Guide for Applied Research ISBN: 111883450X ISBN-13(EAN): 9781118834503 Издательство: Wiley Рейтинг: Цена: 11080.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Qualitative Methods in Public Health: A Field Guide for Applied Research, 2nd Edition provides a practical orientation to conducting effective qualitative research in the public health sphere.
Название: Social Marketing and Public Health ISBN: 0198717695 ISBN-13(EAN): 9780198717690 Издательство: Oxford Academ Рейтинг: Цена: 7206.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
Описание: Technology continues to benefit different aspects of our society. As such, the health and social care field has begun to utilise these advantages towards improvements in health informatics and healthcare applications. <br><br><em>Information Systems and Technologies for Enhancing Health and Social Care</em> provides the latest and most relevant research on the understanding, expansion, and solutions on technologies used for improvements in the health and social care field. This book is useful for academics, industry leaders, and professionals interested in the latest advancements in technology and its impact on health care.
Описание: This work deals with the application of qualitative methods to marketing management research. It explains different ways of making and analysing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management.
Автор: Brougher Joanna Название: Intellectual Property and Health Technologies ISBN: 1461482011 ISBN-13(EAN): 9781461482017 Издательство: Springer Рейтинг: Цена: 25853.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Geared specifically to the medical disciplines, this book differentiates among forms of legal protection for inventors such as copyrights and patents, explains their limits, and argues for balance between competing forces of exclusivity and availability.
Название: Digital Technologies and Generational Identity ISBN: 1138225975 ISBN-13(EAN): 9781138225978 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Combining a collection of international perspectives from a range of fields, including social gerontology, social policy, sociology, psychology, anthropology, gender studies, communication and marketing, this book weaves empirical evidence with theoretical insights on the role of digital technologies across the life course.
Описание: The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet.
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