Автор: Kubacki Название: Formative Research in Social Marketing ISBN: 9811018278 ISBN-13(EAN): 9789811018275 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.
Описание: Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting.
Описание: Process evaluation is an essential component of any program evaluation or intervention research effort. This important resource offers an overview of the history, purpose, strengths, and limitations of process evaluation and includes illustrative case material of the current state of the art in process evaluation.
Автор: Dietrich Название: Segmentation in Social Marketing ISBN: 9811018332 ISBN-13(EAN): 9789811018336 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.
Автор: Tulchinsky, Theodore H. Название: New Public Health ISBN: 0124157661 ISBN-13(EAN): 9780124157668 Издательство: Elsevier Science Рейтинг: Цена: 13404.00 р. Наличие на складе: Поставка под заказ.
Описание: Provides an approach to public health appropriate for all masters` level students and practitioners - specifically for courses in MPH programs, community health and preventive medicine programs, community health education programs, and community health nursing programs, as well as programs for other medical professionals.
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